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5 content trends that will shape the B2B industry in 2024 Content & Creative

What We're Reading

A weekly roundup of marketing stories and B2B industry news.

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How advertising shapes our society and culture Branding & Design
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How did the B2B industry change in 2023? Branding & Design
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Motum B2B’s most read features of 2023 Branding & Design
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5 ways your B2B brand can use the rest of 2023 to prepare for 2024 Branding & Design
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UI in action: Learn the most popular elements Websites & Apps
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A UI design explainer for B2B non-techies Websites & Apps
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A short guide to creating long-form B2B content Content & Creative
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5 tips to capture value through case studies Content & Creative
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How to repurpose content with purpose Content & Creative
How B2B marketers can build AI literacy Content & Creative
5 tips for choosing the right social media channels for your B2B Content & Creative
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AI in B2B content marketing: What are the risks? Content & Creative
A businessman reaching out to press a search bar in front of him.
How to write effective metadata Analytics & Engagement
5 ways to tell if your B2B brand needs a refresh Branding & Design
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How to choose the right images for your brand Branding & Design
Hands putting together puzzle pieces that say "pay-per-click"
How to craft a PPC strategy for B2B Analytics & Engagement
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8 types of B2B interactives you can start building today Websites & Apps
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How do interactives work in B2B? Websites & Apps
Try 3 more transformative B2B content trends Content & Creative
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3 trends to transform your B2B content in 2023 Content & Creative
What goes into a great B2B logo design? Branding & Design
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What does an accessible website look like? Websites & Apps
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Website accessibility: Why does it matter? Websites & Apps
How schema captures more clicks with rich search results Analytics & Engagement
More storytelling, less sales pitch: A B2B content marketing guide Content & Creative
B2B chatbots: Not a one-way conversation Websites & Apps
Building brand identity in B2B Branding & Design
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How to do seasonal content right Content & Creative
What’s next in B2B influencer marketing Content & Creative
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Here’s the skinny on Google Snippets Analytics & Engagement
The many hats of project managers in B2B marketing
Why does B2B content matter in 2021? Content & Creative
User experience and interface design
Great UX and UI makes a difference in B2B Branding & Design
B2B Marketing Trends in 2021
Ask a B2B agency, Part 2: B2B marketing trends in 2021 Content & Creative
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Don’t just monitor your B2B social channels, listen to them Content & Creative
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In the know with B2B SEO Analytics & Engagement
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Progressive web apps: Capable and cost-effective Websites & Apps
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Make your data stand out with data visualization Analytics & Engagement
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Hey you! Grab your B2B reader's attention with a strong headline Content & Creative
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How to use your B2B website as a sales tool, Part 3: Forms Analytics & Engagement
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How Motum B2B is keeping calm in the COVID storm
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Keep your head up: A COVID-19 update from Motum B2B Content & Creative
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Everything you need to know about account-based marketing Analytics & Engagement
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Less is more: The importance of whitespace in web design Websites & Apps
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Unleash your inner journalist Content & Creative
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How to use your B2B website as a sales tool, Part 2: Chatbots Websites & Apps
Kid scientist getting smarter with content writing tips
Content writing tips to make you look smarter Content & Creative
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Find your B2B website’s tone and voice Content & Creative
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How to use your B2B website as a sales tool, Part 1: Interactives Websites & Apps
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What’s your marketing dating profile?
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Give the people what they want: Free cheese and haircuts Content & Creative
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Holiday gifts for the marketer in your life Websites & Apps
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Talk nerdy to me: Choosing the right hosting environment for your website Websites & Apps
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Master your fear of these marketing tools Content & Creative
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Email design tricks to net you more clicks Analytics & Engagement
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Upgrade your SEO toolbox Analytics & Engagement
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Why we’re falling in love with Craft CMS Websites & Apps
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Stop annoying your B2B audience Content & Creative
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Test your marketing jargon vocabulary
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Talk nerdy to me: Finding the best website tech for your B2B business, part 4 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 3 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 2 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 1 Websites & Apps
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Twitter trolls and you: Disarm without harm Content & Creative
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Supernatural marketing tactics that can’t be killed Content & Creative
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Don't fear the CASL (Well, fear it a little.) Analytics & Engagement
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Rules I gave my team for writing B2B content Content & Creative
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Should you start advertising on social media? Yes, yes you should. Content & Creative
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B2B my Valentine Content & Creative
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Not using GIFs in your social content? We have 4 things to say to you Content & Creative
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How to show brand-new audiences you're smart...and then convert them Analytics & Engagement
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Should marketers learn how to code? Websites & Apps
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Motum B2B heads to An Event Apart, Chicago Websites & Apps
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Honestly, why should you hire an agency?
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Are your pingback settings leaving you vulnerable? Analytics & Engagement
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The 80/20 Approach to Social Media Content & Creative

We've worked with these happy clients

I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF

Motum B2B has been a key player in helping the Catalysts division succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications at BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada