Welcome to the Thinktank.
No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.What We're Reading
A weekly roundup of marketing stories and B2B industry news.
![A keyboard with someone's finger hovering over the word UPDATE](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/June-Web-Update-Stock-Image-Blog.jpg)
Is it time to update your B2B website?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/June-Social-Media-Selling-Blog-1600x820.jpg)
Should your B2B business start advertising on social media?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/June-PWAs-Stock-Image-Blog.jpg)
5 reasons to build a PWA
![A laptop with Motum B2B images sits on the a table next to a Motum B2B cup.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/May-Stock-Image-Blog-iStock-806664990_2024-05-27-130247_bcoz.jpg)
5 questions to ask yourself when using stock libraries
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/May-Blog-Recoloured-Humanizing-iStock-1132766104.jpg)
What does “humanizing content” mean?
![Three magnifying glasses.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-SearchIntentHeader.jpg)
Your one-stop guide to search intent
![Optimizing your website to rank in search engines or SEO.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1337612033.jpg)
What can an SEO audit reveal about your B2B website?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1318464273.jpeg)
What makes a B2B campaign memorable?
![Hands sorting through colour palettes at a desk with design software on the monitor](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/How-to-Refresh-Ad-Creative_Motum-B2B.png)
How to reinvent your B2B digital ads
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Feb-Blog-MegaNav-BlogHero.jpg)
How meganavs power up B2B website engagement
![Woman using mobile phone and laptop computer.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-ElevateB2BWebsite.jpg)
5 ways to elevate your B2B website and encourage sales
![A floating cloud filled with lightbulbs.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Jan2024-TrendsBlog-Hero-1600x820.jpg)
5 content trends that will shape the B2B industry in 2024
![An assortment of retro TV sets and microphones stacked in front of a blue wall](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Jan2024-Blog-Hero-MotumColours.jpg)
How advertising shapes our society and culture
![Motum B2B team members with thought bubbles above their heads.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Blog-Hero-R1-1600x820.png)
How did the B2B industry change in 2023?
![An arrow climbing stairs on a yellow background.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-MostReadFeatures-Header.jpg)
Motum B2B’s most read features of 2023
![A magnifying glass with a bullseye and arrow in the centre, surrounded by tick icons.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-2024Trends-Hero-iStock-1509283850.jpg)
5 ways your B2B brand can use the rest of 2023 to prepare for 2024
![A colourful illustration of various UI elements on different screens](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-UX-Part2-BlogHero-1600x820.jpg)
UI in action: Learn the most popular elements
![A colourful array of illustrated UI design elements on a blue background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Oct-UX-Blog-Hero-1600x820.png)
A UI design explainer for B2B non-techies
![Flat lay of light bulb and empty notepad and pencil on yellow background.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-LongformContent-Header.jpg)
A short guide to creating long-form B2B content
![An open laptop next to printed screenshots that show a completed Durisol project.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Durisol-Feature-1600x820-Large.jpeg)
5 tips to capture value through case studies
![Two hands putting together a circular puzzle with red pieces](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-September-blog-hero-1600x820.jpg)
How to repurpose content with purpose
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-AILiteracy-blog-Aug-2023-Hero.jpg)
How B2B marketers can build AI literacy
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-AugustBlogPost-SocialMediaHeader.jpg)
5 tips for choosing the right social media channels for your B2B
![Robot hand using laptop and man hand writing](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-RisksofAI-blog-July-2023-Hero.jpg)
AI in B2B content marketing: What are the risks?
![A businessman reaching out to press a search bar in front of him.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-MetaData-Yellow-iStock-1329607554.png)
How to write effective metadata
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-brand-refresh-June-2023-hero.jpg)
5 ways to tell if your B2B brand needs a refresh
![A woman facing a computer monitor with a colourful mood board onscreen](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-How-to-choose-images-blog-June-2023-Hero.jpg)
How to choose the right images for your brand
![Hands putting together puzzle pieces that say "pay-per-click"](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B-PPC-Blog.png)
How to craft a PPC strategy for B2B
![3D image of a laptop, mobile phone, and tablet with glowing overlays](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Building-B2B-interactives_Motum-B2B.jpg)
8 types of B2B interactives you can start building today
![A woman interacts with a digital interface while holding a tablet](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Interacting-with-digital-content_Motum-B2B.jpg)
How do interactives work in B2B?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Writing-team-with-laptops-and-notes_Motum-B2B.jpg)
Try 3 more transformative B2B content trends
![A man's hands point to a lightbulb over wooden blocks that spell '2023'](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Jan-Blog-Lead-1600x820.png)
3 trends to transform your B2B content in 2023
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Desk-with-logo-design-on-monitor_Motum-B2B.jpg)
What goes into a great B2B logo design?
![A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Oct-22-Accessibilty-Blog-Part2.jpg)
What does an accessible website look like?
![A stack of red and white books on a table with titles related to guidelines, standards, and compliance](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B_Oct-2022-Blog-Pt1_Accessibility-compliance.png)
Website accessibility: Why does it matter?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Video-schema-example-BASF-crop-r1.png)
How schema captures more clicks with rich search results
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Storytelling-with-B2B-content-marketing_Motum-B2B.jpeg)
More storytelling, less sales pitch: A B2B content marketing guide
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B2B chatbots: Not a one-way conversation
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Building brand identity in B2B
![Laptop with festive tree and holiday shopping cart](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Laptop-with-festive-tree-and-holiday-decor_Motum-B2B.jpeg)
How to do seasonal content right
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_featuredArticleCard/Social-media-engagement.jpeg)
What’s next in B2B influencer marketing
![Google Homepage](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_featuredArticleCard/iStock-458566165.jpeg)
Here’s the skinny on Google Snippets
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_featuredArticleCard/B2BMarketingProjectManagementHed.jpeg)
The many hats of project managers in B2B marketing
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Colourful-sticky-notes-on-a-wall-Motum-B2B-Blog.jpg)
Why does B2B content matter in 2021?
![User experience and interface design](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-638526600.jpg)
Great UX and UI makes a difference in B2B
![B2B Marketing Trends in 2021](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1291792246.jpg)
Ask a B2B agency, Part 2: B2B marketing trends in 2021
![Aerial shot of a crowd with an empty spot in the middle](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1181760380.jpg)
Don’t just monitor your B2B social channels, listen to them
![Magnify glass on a keyboard of a macbook](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1183299495.jpg)
In the know with B2B SEO
![Tablet in a stock room](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1210182314.jpg)
Progressive web apps: Capable and cost-effective
![Graphic of charts and graphs](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1144573725.jpg)
Make your data stand out with data visualization
![Daily Newspaper with coffee and glasses](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1135318298.jpg)
Hey you! Grab your B2B reader's attention with a strong headline
![Blue submit key with send icon on it](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-639646610.jpg)
How to use your B2B website as a sales tool, Part 3: Forms
![Minimal desk set up with imac](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1177844431.jpg)
How Motum B2B is keeping calm in the COVID storm
![Macbook with video conferencing on it](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-508060428.jpg)
Keep your head up: A COVID-19 update from Motum B2B
![Bullseye with misses all around it on blue background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1168415221.jpg)
Everything you need to know about account-based marketing
![Minimal room with furniture](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1008108158.jpg)
Less is more: The importance of whitespace in web design
![6 microphones on wood with textured background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum_October-Blog-header.jpg)
Unleash your inner journalist
![Person on phone with chat bot and a coffee in the background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum_July-blog-header.jpg)
How to use your B2B website as a sales tool, Part 2: Chatbots
![Kid scientist getting smarter with content writing tips](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum_August-Blog_header-image.jpg)
Content writing tips to make you look smarter
![Comic illustration of a woman talking](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/voicetone-blog-head.jpg)
Find your B2B website’s tone and voice
![Woman touching a screen at night](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/April2019-blog-head.jpg)
How to use your B2B website as a sales tool, Part 1: Interactives
![Illustration of Woman in fur coat and man racing to the city](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-517442491.jpg)
What’s your marketing dating profile?
![Blurred Traffic](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/231.jpg)
Give the people what they want: Free cheese and haircuts
![Person handing another person gift over two laptops on a desk](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/228.jpg)
Holiday gifts for the marketer in your life
![Server room with Purple Hue](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/224.jpg)
Talk nerdy to me: Choosing the right hosting environment for your website
![Women screaming aaa](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/219.jpg)
Master your fear of these marketing tools
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B-EmailMarketing.jpg)
Email design tricks to net you more clicks
![Image of two magnifying glasses on bright blue and yellow background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/header.jpg)
Upgrade your SEO toolbox
![Team collaborating from the top. Laptops on table.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/why-were-falling-in-love-with-craft-cms.jpg)
Why we’re falling in love with Craft CMS
![pop-art woman with a speech bubble around her head](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/How%20to%20annoy%20your%20B2B%20audience%20(1).jpg)
Stop annoying your B2B audience
![pop-art of woman on the phone](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/blablabla.jpg)
Test your marketing jargon vocabulary
![Student sitting on a stack of book with a laptop making graphics on wall](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%204.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 4
![Blueprint of a car with a light on top of it](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%203.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 3
![WYSIWYG on Wooden Dice with internet terms printed on paper](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%202.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 2
![Man at old computer with glasses leaning back](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%201.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 1
![Child Yelling into a megaphone into another child's ear with red background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-623763424-upload-friendly.jpg)
Twitter trolls and you: Disarm without harm
![Pumpkin on yellow background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-857693160.jpg)
Supernatural marketing tactics that can’t be killed
![Man on Phone with email icons floating up](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-471626027.jpg)
Don't fear the CASL (Well, fear it a little.)
![Valentine Header for Omni-Channel Sales Funnel](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/motum_valentine_banner_4.jpg)
B2B my Valentine
![GIFS](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/53.jpg)
Not using GIFs in your social content? We have 4 things to say to you
![Man looking up with colourful balls in the background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/56.jpg)
Are your pingback settings leaving you vulnerable?