Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
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5 ways your B2B brand can use the rest of 2023 to prepare for 2024 Branding & Design

What We're Reading

A weekly roundup of marketing stories and B2B industry news.

What We’re Reading: Week of Dec. 4, 2023This week: Pitfalls of B2B industry jargon, neurodiverse-friendly websites, viewing B2B customers as people, and web design inspiration.
What We’re Reading: Week of Nov. 27, 2023This week: Elevating personalization, prioritizing performance, storytelling tips, and using B2C strategies as a B2B business.
What We’re Reading: Week of Nov. 20, 2023This week: B2B marketing creativity, trends for the next decade, inclusive marketing techniques, and more shifts in B2B.
What We’re Reading: Week of Nov. 13, 2023This week: Authenticity in 2024, humanizing the B2B experience, LinkedIn’s predictive audiences, and SEO pitfalls to look out for.
What We’re Reading: Week of Nov. 6, 2023This week: What makes B2B tech buyers distrustful, aligning SEO with content marketing, Google’s latest algorithm update, and work modality-based employee personas.
What We’re Reading: Week of Oct. 30, 2023This week: A new take on B2B lead generation, organic search success, preparing for 2024, and a content marketing outlook report.
What We’re Reading: Week of Oct. 23, 2023This week: B2B buyer pain points, rethinking the traditional sales funnel, UI/UX minimalism, and 5 big design trends of 2023.
What We’re Reading: Week of Oct. 16, 2023This week: Readying your brand for 2024, social media sweet spots, being a B2B in the attention economy, and finding your SEO niche.
What We’re Reading: Week of Oct. 9, 2023This week: Building B2B brand assets, humanizing B2B ad creative, martech spending trends, and 5 ways to justify marketing budgets.
What We’re Reading: Week of Oct. 02, 2023This week: Aligning B2B marketing and sales, influencer strategy, B2B trends, and a healthy growth in ecommerce sales.
What We’re Reading: Week of Sept. 25, 2023This week: A discussion about data, Adweek’s B2B winners, digital ad spend, and a framework for lead generation success.
What We’re Reading: Week of Sept. 18, 2023This week: YouTube for B2B marketers, online workshop inclusivity, increased B2B marketing budgets, and web design inspiration.
What We’re Reading: Week of Sept. 11, 2023This week: Approaching B2B marketing with an investment mindset, digital ad spend, changing buyer behaviour, and another AI perspective.
What We’re Reading: Week of Sept. 4, 2023This week: B2B inbound marketing mistakes, upskilling for B2B marketers, GA4’s AI capabilities, and 8 SEM tips to put your website on the map.
What We’re Reading: Week of Aug. 28, 2023This week: Speaking to a new generation of B2B buyers, meeting customers where they are, multilingual PPC strategy, and connected customer experiences.
What We’re Reading: Week of Aug. 21, 2023This week: Prioritizing the B2B customer experience, lead scoring, focusing on your brand’s individuality, and looking ahead to 2024.
What We’re Reading: Week of Aug. 14, 2023This week: Building B2B brand and demand, boosting your visual experience, B2B buyers with longer purchase cycles, and content marketing strategy.
What We’re Reading: Week of Aug. 7, 2023This week: Using video to transform B2B engagement, keyword research, social media recommendations, and QR codes.
What We’re Reading: Week of July 31, 2023This week: Growing B2B business in a tough market, prioritizing results in website planning, B2B lead scoring, and AI adoption statistics.
What We’re Reading: Week of July 24, 2023This week: B2B SaaS content marketing, AI and search traffic, social stats, and aligning SEO efforts with user intent.
What We’re Reading: Week of July 17, 2023This week: YouTube content strategy for B2B, 5 strategic tips for media campaigns, AI best practices for content creation, and a Barbie branding story.
What We’re Reading: Week of July 10, 2023This week: Changing B2B buyers, AI and B2B research, post-pandemic go-to-market strategies, and Meta’s Threads.
What We’re Reading: Week of July 3, 2023This week: 7 B2B website essentials, an investor mindset for economic challenges, B2B-specific tips for GA4, and Google’s response to the Online News Act.
What We’re Reading: Week of June 26, 2023This week: Socially responsible B2B marketing, sunsetting Universal Analytics, understanding your B2B customer, and a beginner’s guide to AI in marketing.
What We’re Reading: Week of June 19, 2023This week: AI regulations, UX and content creation, B2B product videos, and changes to Google Ads.
What We’re Reading: Week of June 12, 2023This week: New LinkedIn AI tools for B2B, 3 modern branding rules, financially efficient B2B marketing, and Hot Branding Summer.
What We’re Reading: Week of June 5, 2023This week: Growing B2B digital marketing budgets, when to expand your paid media portfolio, storytelling in content marketing, and Adobe’s new AI tool.
What We’re Reading: Week of May 29, 2023This week: A potential future for B2B sales, returning to in-person events, improving B2B form-fills, and the risks of generative AI.
What We’re Reading: Week of May 22, 2023This week: Avoiding vague B2B tech marketing, designing websites for sales, reaching middle-market customers, and using AI to unlock audience insights.
What We’re Reading: Week of May 15, 2023This week: 3 fundamentals for B2B growth, measuring brand awareness, a generative AI survey, and introducing Slack GPT.
What We’re Reading: Week of May 8, 2023This week: Compelling B2B content, more ChatGPT conversations, paid media strategies, and LinkedIn’s next career move.
What We’re Reading: Week of May 1, 2023This week: Introducing regenerative AI, winning a younger audience, navigating fierce competition, and changes at Google.
What We’re Reading: Week of Apr. 24, 2023This week: Digital transformation in B2B sales, optimizing LinkedIn content, AI use cases and pitfalls, and a rant about pop-ups.
What We’re Reading: Week of Apr. 17, 2023This week: Analyzing the annual Global B2B Pulse, upskilling talent, taking a narrative-first approach, and the B2B company dropping albums.
What We’re Reading: Week of Apr. 10, 2023This week: Common qualities of competitive B2B teams, growth analytics to drive B2B sales, how AI impacts SEO, and SEO reputation management.
What We’re Reading: Week of Apr. 3, 2023This week: Long-term planning, using neuroscience to improve B2B creative, changes to B2B purchasing, and meaningful customer engagement.
What We’re Reading: Week of Mar. 27, 2023This week: A B2B marketing revolution, rethinking the buyer journey, AI tools in brand design, and an absurdist Instagram campaign.
What We’re Reading: Week of Mar. 20, 2023This week: The rise of AI, influencer marketing, B2B trends, and changes coming to search.
What We’re Reading: Week of Mar. 13, 2023This week: When to use B2B branding effectively, answers to branding challenges, tips for launching a blog, and email campaign template advice.
What We’re Reading: Week of Mar. 6, 2023This week: TikTok and B2B marketing, using ChatGPT as a B2B business, new LinkedIn tools, and shopping in the metaverse.
What We’re Reading: Week of Feb. 27, 2023This week: B2B buyer trends, changes in decision-making, full-funnel ABM strategies, and insights from top Super Bowl 2023 ads.
What We’re Reading: Week of Feb. 20, 2023This week: B2B marketing channels that boost ROI, how UX impacts SEO, email marketing in 5 charts, and whether website content or design should come first.
What We’re Reading: Week of Feb. 13, 2023This week: Designing an effective homepage, the evolution of B2B marketing, KPI guides, and Super Bowl marketing moves.
What We’re Reading: Week of Feb. 6, 2023This week: Fixing the most hated B2B content, first-party data myths, content marketing trends, and creating a content strategy framework.
What We’re Reading: Week of Jan. 30, 2023This week: Rethinking the B2B sales funnel, new marketing strategies, delivering with data, and the rise of ad spending in 2023.
What We’re Reading: Week of Jan. 23, 2023This week: B2B strategies for economic uncertainty, embracing social causes, insights from industry leaders, and website design trends.
What We’re Reading: Week of Jan. 16, 2023This week: TikTok’s potential for B2B businesses, marketers as data scientists, the metaverse, and everything you need to know about ChatGPT.
What We’re Reading: Week of Jan. 9, 2023This week: Optimizing for search in 2023, the future of marketing, testing new social platforms, and the latest from CES.
What We’re Reading: Week of Dec. 19, 2022This week: B2B buyer behaviour shifts, AI chatbots boost lead conversions, top holiday ads of 2022, and the dark history of scented candles.
What We’re Reading: Week of Dec. 12, 2022This week: Bright ideas in B2B, data privacy chats, thought leadership in economic hard times, and UX design trends for 2023.
What We’re Reading: Week of Dec. 5, 2022This week: B2B go-to-market ABM tips, marketing events in 2023, LinkedIn company page best practices, and transparent marketing.
What We’re Reading: Week of Nov. 28, 2022This week: The Tao of B2B, 2023 digital marketing trends, LinkedIn’s new B2B marketing tools, and holiday content marketing tips.
What We’re Reading: Week of Nov. 21, 2022This week: Avoid B2B marketing cuts as recession looms, brand consolidation pros and cons, best global brands of 2022, and the trend of meaningless ads.
What We’re Reading: Week of Nov. 14, 2022This week: Changes in the B2B buyer’s journey, building B2B portals, core web vitals, and balancing SEO and marketing goals.
What We’re Reading: Week of Nov. 7, 2022This week: B2B product experience, a LinkedIn survey, SEO’s place in content marketing, and leveraging first-party data.
What We’re Reading: Week of Oct. 31, 2022This week: Sales calls scare young buyers, a B2B marketing pivot, B2B content written for humans, and spooky Halloween marketing campaigns.
What We’re Reading: Week of Oct. 24, 2022This week: B2B content marketing statistics, creative branding tactics, email design tips that convert, and TikTok for B2B.
What We’re Reading: Week of Oct. 17, 2022This week: Interactives for small businesses, website header trends, common issues for marketers and data analysts, and sustainable web development.
What We’re Reading: Week of Oct. 10, 2022This week: Why use a B2B marketing agency, optimizing SEO for social, B2B data differentiation, and vintage Thanksgiving ads.
What We’re Reading: Week of Oct. 3, 2022This week: B2B marketers shape the future, a B2B lead nurturing survey, why privacy matters, and the Gen Z/Millennial split on big brands.
What We’re Reading: Week of Sept. 26, 2022This week: The dark side of B2B marketing, video is the king of content, attention for social media success, and the legal side of AI art.
What We’re Reading: Week of Sept. 19, 2022This week: B2B branded content, a flexible mindset in marketing, top marketing channels of 2022, and attracting women to manufacturing roles.
What We’re Reading: Week of Sept. 12, 2022This week: Woke B2B buyers, the need for “advanced” martech, 5 practical digital marketing tools, and new strides in marketing accessibility.
What We’re Reading: Week of Sept. 5, 2022This week: SEO for economic hard times, the rise of B2B LinkedIn influencers, how to ask for more marketing bucks, and the ‘boring B2B’ debate.
What We’re Reading: Week of Aug. 29, 2022This week: Marketing to independent B2B buyers, company story videos, B2B email management, and Gen Z and Millennial ad engagement trends.
What We’re Reading: Week of Aug. 22, 2022This week: Reframing lift-based B2B marketing, Google’s Helpful Content Update, 5 B2B social media statistics, and how to use humour in marketing.
What We're Reading: Week of Aug. 15, 2022This week: B2B marketing statistics, 3 video marketing concerns, reverse engineering brand experience, and PBR-themed motel rooms.
What We’re Reading: Week of Aug. 8, 2022This week: Relevant content for B2B buyers, a guide to CTAs, speed-to-lead in B2B, and examining some winning Cannes ads.
What We’re Reading: Week of Aug. 1, 2022This week: Creativity in B2B marketing, 5 content marketing data insights, and Google’s delayed third-party cookie depreciation.
What We’re Reading: Week of July 25, 2022This week: Interviewing niche B2B experts, 5 LinkedIn campaign tips, a Cannes Lions recap, and a Crystal Pepsi retrospective.
What We’re Reading: Week of July 18, 2022This week: Thriving in B2B, a report on B2B Tech Challengers, value targeting, and 6 benefits of blogging
What We’re Reading: Week of July 11, 2022This week: When to reboot your content strategy, 3 issues B2B marketers are facing, building SEO+UX navigation, and potential problems with fully remote work
What We’re Reading: Week of July 4, 2022This week: Content marketing with CAD models, new LinkedIn B2B marketing tools, email interactivity, and writing in plain language.
What We’re Reading: Week of June 27, 2022This week: Crafting a better CTA, promoting productivity, B2B and B2C marketing stats, and becoming more creative
What We’re Reading: Week of June 20, 2022This week: B2B marketing lessons for 2022, winning a Cannes Lion, popular LinkedIn content, and a marketer’s role in sustainability
What We’re Reading: Week of June 13, 2022This week: All about entity search, the secret to subheadings, and Apple’s vs. Facebook’s privacy stance
What We’re Reading: Week of June 6, 2022This week: Content marketing mistakes to avoid, the rise of social spend, and how to do email accessibility right
What We’re Reading: Week of May 30, 2022This week: The link between SEO success and content, creating a great website, a brief guide to targeted advertising, and turning frowns upside down
What We’re Reading: Week of May 23, 2022This week: B2B MarTech popularity, fewer B2B event cancellations, new Twitter misinformation rules, and corgi butts.
What We’re Reading: Week of May 16, 2022This week: Finding an appropriate brand voice, making a better B2B email, and the worst parts about SEO according to readers
What We’re Reading: Week of May 9, 2022This week: Combining content marketing and PR, simplifying tech, building a better editorial calendar, and all about blue ocean SEO
What We’re Reading: Week of May 2, 2022This week: B2B account blindness, in-person vs. virtual marketing events, B2B campaign advice, and a chicken bouquet for Mother’s Day
What We’re Reading: Week of Apr. 25, 2022This week: The case for inbound B2B marketing, promoting productivity within content teams, Google’s SERP woes, the rise of ads in video games
What We’re Reading: Week of Apr. 18, 2022This week: B2B paid search tips, the B2B and B2C difference, website content writing tips, and Lego’s 90-year history
What We’re Reading: Week of April 11, 2022This week: B2B and the Metaverse, how to sell on Instagram, SEO roadblocks to avoid, and the return of in-person events
What We’re Reading: Week of Apr. 4, 2022This week: B2B marketing tips for SaaS, new Google search features, pitch brainstorming ideas, and tips for writing better emails
What We’re Reading: Week of Mar. 28, 2022This week: B2B and social media, quality checking your B2B content, and a handy Excel crash course
What We’re Reading: Week of Mar. 21, 2022This week: Creative B2B strategies, B2B social media, expanding accessibility initiatives, and post-pandemic digital transformation
What We’re Reading: Week of Mar. 14, 2022This week: Creating high-quality B2B content, boosting local SEO, and how to refresh your brand image on a budget
What We’re Reading: Week of Mar 7, 2022This week: TikTok and B2B marketing, how location affects PPC campaigns, and keeping your Instagram followers
What We’re Reading: Week of Feb. 28, 2022This week: Changing the way B2B sales and marketing teams convert, what went wrong with Tumblr, and the big business trends from the pandemic
What We’re Reading: Week of Feb. 14, 2022This week: B2B branding lessons from M&M’s, Valentine’s Day campaigns, news content advertising statistics, and Superbowl ad moods
What We’re Reading: Week of Feb. 7, 2022This week: Spending your B2B paid media budget, avoiding marketing templates, filling the data and analytics skills gap, and 2022 graphic design trends
What We’re Reading: Week of Jan. 31, 2022This week: Creativity in B2B marketing, knowing your audience, asking new marketing questions, and employee upskilling
What We’re Reading: Week of Jan. 24, 2022This week: Advertising in a supply chain crisis, B2B marketing tech, personalization and data privacy, and 2022 social media trends
What We’re Reading: Week of Jan. 17, 2022This week: Calculating B2B marketing ROI, B2B engagement statistics, and creative ad campaigns to get you inspired
What We’re Reading: Week of Jan. 10, 2022This week: Digital marketing trends, winning LinkedIn strategies, de-cluttering your plans, and sales and marketing alignment
What We’re Reading: Week of Dec. 20, 2021This week: Lifecycle marketing in 2022, missing ingredients in each marketing sector, top 10 heartfelt holiday ads, and a snowman configurator
What We’re Reading: Week of Dec. 13, 2021This week: Ad inclusivity, wisely spending a smaller marketing budget, Slack productivity hacks, and Spotify’s Wrapped design
What We’re Reading: Week of Dec. 6, 2021This week: B2B marketing goals, CMPs for user privacy, a new B2B Cannes Lion, and the best campaigns of 2021
What We’re Reading: Week of Nov 22, 2021This week: B2B marketing trends built to last, COVID lessons, ABM marketing magic, and sustainable consumption
What We’re Reading: Week of May 17, 2021This week: 6 little-known B2B content tips, the inverted pyramid method in SEO copywriting, and social video advertising in 2021
What We’re Reading: Week of May 10, 2021This week: Making moments in B2B, link clicks in Google Analytics 4, TV advertising’s evolution, and the latest NFT news
What We’re Reading: Week of Apr. 26, 2021This week: IoT and B2B customer engagement, tips for a hybrid work model, and fostering a psychologically safe workplace
What We’re Reading: Week of Apr. 12, 2021This week: Omnichannel B2B experiences, 2021 visual marketing trends, COVID and SEO, and the environmental cost of NFTs.
What We’re Reading: Week of Mar. 15, 2021This week: Must-haves for your B2B website, how to bring marketing and sales together, and the power of Facebook’s AI
What We’re Reading: Week of Mar. 8, 2021This week: ABM campaign personalization, Google privacy changes, what viewers want from content, and using AI to bring photos to life
What We’re Reading: Week of Mar. 1, 2021This week: Strong B2B campaigns, creating a memorable brand, getting customers to agree to a case study, and the rebranding of Mr. Potato Head
What We’re Reading: Week of Feb. 22, 2021This week: LinkedIn tips, contact page mistakes to avoid, and the offices of the future (according to kids)
What We’re Reading: Week of Feb. 8, 2021This week: How to write a webinar script, a brief Google UX timeline, and this year’s crop of Super Bowl ads
What We’re Reading: Week of Jan. 25, 2021This week: Instagram Stories in B2B, Google’s feud with the Australian government, and the end of the 5-day workweek
What We’re Reading: Week of Jan. 18, 2021This week: What losing third-party data means for B2B, customer behaviour tips, a different way to create content, and when positivity turns toxic
What We’re Reading: Week of Jan. 11, 2021This week: The relationship between B2B sales and marketing, 2021 marketing trends, PPC budget planning, and home office style tips
What We’re Reading: Week of Dec. 21, 2020This week: Global B2B marketing trends for 2021, profit-per-click, AI’s carbon footprint, and Burger King’s support for local eateries
What We’re Reading: Week of Dec. 7, 2020This week: Reach new audiences with empathetic marketing, vertical search engines in B2B, and 5 Slack etiquette rules
What We’re Reading: Week of Nov. 9, 2020This week: Audience vs. community, marketing research accuracy, e-commerce trends, and a B2B video marketing podcast
What We’re Reading: Week of Nov. 2, 2020This week: Linking B2B content with outbound marketing, the role of B2B in 2020’s economy, and 5 great ads from Australia
What We’re Reading: Week of Oct. 26, 2020This week: The B2B buyer journey in 2020, leveraging B2B influencers, implementing marketing automation, and a creepy virtual escape room
What We’re Reading: Week of Oct. 19, 2020This week: The state of B2B content, a strange year in digital marketing, and building relationships with psychology
What We’re Reading: Week of Oct. 12, 2020This week: The struggles of creating B2B content during the pandemic, the changing digital marketing landscape, how brands are supporting World Mental Health Day, and 4 ways to improve Zoom
What We’re Reading: Week of Oct. 5, 2020This week: Fixing friction in B2B, quantifying your content, and pros and cons of remote work
What We’re Reading: Week of Sept. 28, 2020This week: B2B storytelling, “contact us” page tips, escaping your comfort zone and a slimy Scottish coronavirus health advert
What We’re Reading: Week of Sept. 21, 2020This week: B2B customer experience, agile marketing tips, the benefits of awkward silence, and a not-so-secret society
What We’re Reading: Week of Sept. 7, 2020This week: B2B marketing mentality, the low-down on algorithms, ethical marketing, and a new take on virtual events
What We’re Reading: Week of Aug. 10, 2020This week: B2B storytelling, prepping for the holiday season, work-from-home strategies, and Instagram’s newest social feature
What We’re Reading: Week of July 27, 2020This week: B2B microsegmentation, bolstering content marketing with analytics and reducing workplace stress
What We’re Reading: Week of July 20, 2020This week: How to earn more revenue from your B2B site, making decisions in tough times, promoting diversity with remote work, and the return of Pokémon Go
What We’re Reading: Week of July 6, 2020This week: CTA tips for B2B lead generation, how SEO has changed in 2020, recovering from a work mistake, and July’s Facebook Ads boycott
What We're Reading: Week of June 29, 2020This week: New LinkedIn tools, content marketing productivity tips, positive changes from COVID, and video game meetings.
What We’re Reading: Week of June 8, 2020This week: B2B innovation in COVID-19, benefits of dynamic content, the return of conferences, and the digital pollution problem
What We’re Reading: Week of May 25, 2020This week: The truth about real-time marketing, the COVID marketing playbook, constructive conflict, and a Heinz Ketchup puzzle
What We’re Reading: Week of May 4, 2020This week: B2B email tips, the hunt for data quality, how to overhaul your work habits, and a filter for face-touchers
What We’re Reading: Week of Apr. 27, 2020This week: Data-driven B2B marketing, staying sane while working from home, skills that new marketers need, and how Ford is advertising during the coronavirus.
What We're Reading: Week of Mar. 16, 2020This week: Building a B2B customer community, why SEO upkeep is important, tips for connecting with a remote team, and a creative toaster ad
What We're Reading: Week of Mar. 9, 2020This week: Grow your B2B blog organically, signs your MarTech isn’t working, a remarketing playbook, and how Corona is dealing with coronavirus
What We're Reading: Week of Mar. 2, 2020This week: ABM strategy tips, Google’s mobile indexing push, and a dirty dishes delivery ad
What We're Reading: Week of Feb. 24, 2020This week: Local SEO strategy, content marketing for manufacturers, AI-generated logos, and an intentionally gross Burger King ad
What We're Reading: Week of Feb. 17, 2020This week: The B2B platform revolution, the role of purpose in B2B, being personal without being creepy, and a crazy Croc collaboration
What We're Reading: Week of Feb. 10, 2020This week: Relationship building for B2B customers, keeping employees happy, the rise of the 7-second ad, and a Spotify Premium ad campaign
What We're Reading: Week of Feb. 3, 2020This week: a nifty email marketing infographic, 7 tips to prevent customer churn, how a warmer climate will change work, and 6-packs for change
What We're Reading: Week of Jan. 27, 2020This week: Podcasting for B2Bs, capturing attention with videos, avoiding decision fatigue, and the return of the Old Spice guy
What We're Reading: Week of Jan. 20, 2020This week: Modifying your e-commerce campaign, why reputation matters, how to praise without creating jealousy, and a Nike ad for the Year of the Rat
What We're Reading: Week of Jan. 13, 2020This week: Link-building for SEO, B2B marketing mistakes to avoid, the content bubble myth, and the eerily human-like robots at CES
What We're Reading: week of Jan. 6, 2020This week: Google’s tips for heading SEO, offices of the future, work-life balance, and a creepily creative Dracula ad.
What We’re Reading: Week of Dec. 23, 2019This week: Retaining B2B customers, why “important” job titles don’t matter, social tips for manufacturers, and a green poster brought to you by the colour blue.
What We're Reading: Week of Dec. 16, 2019This week: B2B design through the ages, Time’s Person of the Year, the difference between millennials and Gen Z, and the biggest marketing fails of 2019.
What We're Reading: Week of Dec. 9, 2019This week: 8 work resolutions for 2020, a case for B2B social video marketing, and the rise of 5-second ads.
What We're Reading: Week of Dec. 2, 2019This week: Festive ads, leveraging content, workplace nightmares, and B2B website blunders.
What We're Reading: Week of Nov. 25, 2019This week: Holiday season SEO trends, work procrastination, and a marketing campaign for aerial outerwear.
What We’re Reading: Week of Nov. 18, 2019This week: Millennial B2B buyers, email scheduling tips, online dating for cows, and some stats to start your week.
What We’re Reading: Week of Nov. 4, 2019This week: Sales and marketing alignment lessons, scary marketing mistakes, consumers as heroes, and email marketing software basics.
What We’re Reading: Week of October 28, 2019This week: Marketing successes in 2019, how tech influences B2B marketing, SEO for voice search, and writing content for people who skim.
What We’re Reading: Week of Oct. 1, 2019This week: Reduce B2B website launch anxiety, revitalize your content marketing, build better customer relationships, and take teambuilding personality tests.
What We’re Reading: Week of Sept. 23, 2019This week: B2B marketing ROI boosters, LinkedIn ad budgeting tips, how to run meetings efficiently, and computer-generated influencers.
What We’re Reading: Week of Sept. 9, 2019This week: Anti-clickbait writing tips, PPC ad campaign ideas, LinkedIn algorithm updates, and Instagram Story marketing.
What We’re Reading: Week of Sept. 2, 2019This week: Chatbots, B2B marketing best practices, and a logo-less ad campaign.
What We’re Reading: Week of Aug. 19, 2019This week: B2B social strategy, learning marketing automation, and a guide to video for business.
What We’re Reading: Week of Aug. 12, 2019This week: AR and VR engagement in B2B, emotional marketing for B2B audiences, data privacy law on chatbots, and AI copywriters.
What We’re Reading: Week of Aug. 5, 2019This week: A 3-tier B2B video marketing strategy, website page speed, how to run better panels, and meeting tips from Microsoft’s CEO.
What We’re Reading: Week of July 29, 2019This week: Amazon’s B2B challenger, lead gen with email marketing, reports that go beyond ROI, and open-ended sales questions.
What We’re Reading: Week of July 22, 2019This week: 8 tradeshow engagement tips, SEO vs PPC, a minimalist social strategy, and a cartoon on managing risk.
What We're Reading: Week of July 15, 2019This week: An ultimate B2B marketing guide, AI marketing attribution, the case for A/B testing, and a marketing basketball analogy.
What We’re Reading: Week of July 8, 2019This week: B2B storytelling, Google link valuation, goodbye to an ad satire icon, and a case for cats in B2B marketing.
What We’re Reading: Week of July 1, 2019This week: Happy Canada Day! Also, B2B marketing for people, an influencer marketing infographic, thought leadership, and 15 Instagram trends.
What We’re Reading: Week of June 17, 2019This week: Companies are people too, marketing outreach tactics, data speaks volumes, and a brand marketing slam dunk.
What We’re Reading: Week of June 3, 2019This week: Socially responsible B2B deals, a Google search redesign, web security for marketers, and how to keep marketing out of your summer vacation.
What We’re Reading: Week of May 20, 2019This week: Data-driven marketing, landing page speed, SEO and progressive web apps, and a Twitter marketing guide.
What We’re Reading: Week of May 13, 2019This week: B2B marketing for humans, the failings of cause marketing, the rise of chatbots, and a cartoon about creative reviews.
What We’re Reading: Week of May 6, 2019This week: B2B landing page conversions, boosting tradeshow attendance, Star Wars marketing lessons, and SEO myth-busting.
What We’re Reading: Week of Apr. 29, 2019This week: Segmenting by customer behavior, the future of digital marketing, meme marketing lessons, and the sounds of Coca-Cola.
What We’re Reading: Week of Apr. 22, 2019This week: Bottom-funnel content marketing, a GoT sales vs. marketing infographic, B2B email marketing questions, and the digital divide on algorithms.
What We’re Reading: Week of Apr. 8, 2019This week: B2B brand advocates, the future of marketing, SEO facts for high rankings, and another elaborate ad campaign.
What We’re Reading: Week of Apr. 1, 2019This week: April Fool’s Day ads, thought leadership content, B2B engagement via content, and successful mission-driven brands.
What We’re Reading: Week of Mar. 11, 2019This week: B2B marketing automation for tradeshows, standout emails, and balancing traditional and digital marketing.
What We’re Reading: Week of Mar. 4, 2019This week: B2B customer experience, the marketing flywheel and a LinkedIn marketing checklist.
What We're Reading: Week of Feb. 19, 2019This week: Activate partnerships, generate leads, land a B2B marketing knockout and give your toolkit the Marie Kondo treatment.
What We’re Reading: Week of Feb. 11, 2019This week: Inbound strategy, hands-off marketing techniques and tips for the budget-conscious B2B marketer.
What We’re Reading: Week of Jan. 7, 2019This week: 2019 marketing trends, trends, trends, plus a guide to Instagram success.
What We’re Reading: Week of Jan. 1, 2019Happy New Year! This week: A review of 2018 marketing, 2019 social media predictions, the impact of jargon on marketing strategy, and communicating complex ideas.
What We’re Reading: Week of Dec. 17, 2018This week: Book recommendations to get you through the holidays!
What We’re Reading: Week of December 10, 2018This week: Evolving digital marketing tech, sales enablement for B2B marketers, 2018 social media highlights, and a holiday book list.
What We’re Reading: Week of Dec. 3, 2018This week: B2B content marketing inspiration, digital trend predictions, cross-platform social tips, and 5 ways to sell more at tradeshows.
What We’re Reading: Week of Nov. 26, 2018This week: The postmodern marketing experience, AI for B2B marketers, and tips to boost organic video views.
What We’re Reading: Week of Nov. 19, 2018This week: Understanding connected consumers in B2B, how marketing can help close sales, and landing page tips to make a great first impression.
What We’re Reading: Week of Nov. 5, 2018This week: Gating B2B content, personalizing your message, a guide to LinkedIn hashtags, and an illustrated lesson in marketing humility.
What We’re Reading: Week of Nov. 1, 2018This week: Key marketing metrics to share with your CEO, B2B is Instagram’s new best friend, and SEO horror stories.
What We’re Reading: Week of Oct. 15, 2018This week: LinkedIn B2B influencers, storming the C-suite, new video marketing rules, and social media authenticity.
What We’re Reading: Week of Oct. 8, 2018This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips.
What We’re Reading: Week of Oct. 1, 2018This week: B2B inbound marketing, risky marketing tactics, digital marketing strategies for 2019, and image alt text explained.
What We’re Reading: Week of Sept. 17, 2018This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content.
What We’re Reading: Week of Sept. 10, 2018This week: B2B advice from a LinkedIn marketing director, humanizing your brand, and tips for marketers who suck at video.
What We’re Reading: Week of Sept. 3, 2018This week: More B2B trends, marketing automation school, focusing your B2B goals, and zombified marketing lessons.
What We’re Reading: Week of Aug. 27, 2018This week: Tech for B2B co-creation, webinar best practices, an Instagram photo editing guide, and the psychology of advertising.
What We’re Reading: Week of Aug. 20, 2018This week: Sales planning tools for B2B customer experience, AMS as an ROI-booster, Facebook tricks for 2018, and reflections on agency life.
What We’re Reading: Week of Aug. 13, 2018This week: Investing in SEO and social media marketing, quickfire Pardot tips, and lessons from 5 major marketing stunts.
What We’re Reading: Week of Aug. 6, 2018This week: B2B campaign inspiration, video strategies from marketing experts, a social media glossary, and an easier customer research method.
What We’re Reading: Week of Aug. 1, 2018This week: Marketing quandaries that keep you up at night, an explainer video cheat sheet, and creativity tips from a Pixar animator.
What We’re Reading: Week of Jul. 23, 2018This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix.
What We’re Reading: Week of Jul. 16, 2018This week: Success metrics for B2B marketers, boosting creativity, a UX design hack, and reviving your Facebook ad conversion efforts.
What We’re Reading: Week of Jul. 9, 2018This week: Social video tips, GDPR email lessons, picking the right tradeshows, and a copywriting habit to break.
What We’re Reading: Week of Jul. 2, 2018This week: Trends to inspire B2B marketers, the difference between reach and impressions, personalized CTAs, and Cannes award-winning ads.
What We’re Reading: Week of Jun. 25, 2018This week: B2B influencer research, identifying useless metrics, search as a lead generator, and engaging readers until the end of a page.
What We’re Reading: Week of Jun. 18, 2018This week: LinkedIn Carousel Ads, data filtering in Google Analytics, reaching your email audience, and influencing buyers with color and typography.
What We’re Reading: Week of Jun. 11, 2018This week: Building trust with B2B buyers, Optimize and Adwords integration, social media marketing tips, and email marketing lessons from Nickelback.
What We’re Reading: Week of Jun. 4, 2018This week: Google and GDPR, dying B2B blogging trends, a social media + SEO experiment, and marketing automation meets Skynet.
What We’re Reading: Week of May 28, 2018This week: Data collection after GDPR, blogging in B2B, maximizing your marketing data, and visual content marketing inspiration.
What We’re Reading: Week of May 21, 2018This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold.
What We’re Reading: Week of May 14, 2018This week: Interactive content in B2B marketing, balancing SEO keywords and quality, B2B analytics tricks, and phony phone calls from robots.
What We’re Reading: Week of May 7, 2018This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.
What We’re Reading: Week of May 1, 2018This week: Demand generation tech for B2B, spam emails, ideal video length for your social platform, and anatomy of a popular tweet.
What We’re Reading: Week of Apr. 23, 2018This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads.
What We’re Reading: Week of Apr. 16, 2018This week: Digital spring cleaning, email marketing mishaps, connecting with millennials in B2B, and defining your brand's social media voice.
What We’re Reading: Week of Apr. 9, 2018This week: Mobile video in B2B marketing, SEO meta tags, an influx of Instagram users, and improving communication with your CFO.
What We’re Reading: Week of Apr. 2, 2018This week: B2B digital advertising, video ads on LinkedIn, martech advice for B2B, and identifying key email metrics.
What We’re Reading: Week of Mar. 26, 2018This week: Exceptional B2B marketing examples, content marketing evolution, Twitter anti-spam updates, and a study on clickbait headlines.
What We’re Reading: Week of Mar. 19, 2018This week: People-based marketing with tech, B2B growth drivers, takeaways from SXSW, and using all caps in email subjects.
What We’re Reading: Week of Mar. 12, 2018This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.
What We’re Reading: Week of Mar. 5, 2018This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.
What We’re Reading: Week of Feb. 26, 2018This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.
What We’re Reading: Week of Feb. 12, 2018This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.
What We’re Reading: Week of Feb. 5, 2018This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.
What We’re Reading: Week of Feb. 1, 2018This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.
What We’re Reading: Week of Jan. 8, 2018This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.
What We’re Reading: Week of Jan. 1, 2018This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.
What We’re Reading: Week of Nov. 20, 2017This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.
What We’re Reading: Week of Nov. 13, 2017This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.
What We’re Reading: Week of Nov. 6, 2017This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.
What We’re Reading: Week of Nov. 1, 2017This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.
What We’re Reading: Week of Oct. 23, 2017This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.
What We’re Reading: Week of Oct. 16, 2017Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.
A colourful illustration of various UI elements on different screens
UI in action: Learn the most popular elements Websites & Apps
A colourful array of illustrated UI design elements on a blue background
A UI design explainer for B2B non-techies Websites & Apps
Flat lay of light bulb and empty notepad and pencil on yellow background.
A short guide to creating long-form B2B content Content & Creative
An open laptop next to printed screenshots that show a completed Durisol project.
5 tips to capture value through case studies Content & Creative
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How to repurpose content with purpose Content & Creative
How B2B marketers can build AI literacy Content & Creative
5 tips for choosing the right social media channels for your B2B Content & Creative
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AI in B2B content marketing: What are the risks? Content & Creative
A businessman reaching out to press a search bar in front of him.
How to write effective metadata Analytics & Engagement
5 ways to tell if your B2B brand needs a refresh Branding & Design
A woman facing a computer monitor with a colourful mood board onscreen
How to choose the right images for your brand Branding & Design
Hands putting together puzzle pieces that say "pay-per-click"
How to craft a PPC strategy for B2B Analytics & Engagement
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8 types of B2B interactives you can start building today Websites & Apps
A woman interacts with a digital interface while holding a tablet
How do interactives work in B2B? Websites & Apps
Try 3 more transformative B2B content trends Content & Creative
A man's hands point to a lightbulb over wooden blocks that spell '2023'
3 trends to transform your B2B content in 2023 Content & Creative
What goes into a great B2B logo design? Branding & Design
A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet
What does an accessible website look like? Websites & Apps
A stack of red and white books on a table with titles related to guidelines, standards, and compliance
Website accessibility: Why does it matter? Websites & Apps
How schema captures more clicks with rich search results Analytics & Engagement
More storytelling, less sales pitch: A B2B content marketing guide Content & Creative
B2B chatbots: Not a one-way conversation Websites & Apps
Building brand identity in B2B Branding & Design
Laptop with festive tree and holiday shopping cart
How to do seasonal content right Content & Creative
What’s next in B2B influencer marketing Content & Creative
Google Homepage
Here’s the skinny on Google Snippets Analytics & Engagement
The many hats of project managers in B2B marketing
Why does B2B content matter in 2021? Content & Creative
User experience and interface design
Great UX and UI makes a difference in B2B Branding & Design
B2B Marketing Trends in 2021
Ask a B2B agency, Part 2: B2B marketing trends in 2021 Content & Creative
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Don’t just monitor your B2B social channels, listen to them Content & Creative
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In the know with B2B SEO Analytics & Engagement
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Progressive web apps: Capable and cost-effective Websites & Apps
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Make your data stand out with data visualization Analytics & Engagement
Daily Newspaper with coffee and glasses
Hey you! Grab your B2B reader's attention with a strong headline Content & Creative
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How to use your B2B website as a sales tool, Part 3: Forms Analytics & Engagement
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How Motum B2B is keeping calm in the COVID storm
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Keep your head up: A COVID-19 update from Motum B2B Content & Creative
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Everything you need to know about account-based marketing Analytics & Engagement
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Less is more: The importance of whitespace in web design Websites & Apps
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Unleash your inner journalist Content & Creative
Person on phone with chat bot and a coffee in the background
How to use your B2B website as a sales tool, Part 2: Chatbots Websites & Apps
Kid scientist getting smarter with content writing tips
Content writing tips to make you look smarter Content & Creative
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Find your B2B website’s tone and voice Content & Creative
Woman touching a screen at night
How to use your B2B website as a sales tool, Part 1: Interactives Websites & Apps
Illustration of Woman in fur coat and man racing to the city
What’s your marketing dating profile?
Blurred Traffic
Give the people what they want: Free cheese and haircuts Content & Creative
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Holiday gifts for the marketer in your life Websites & Apps
Server room with Purple Hue
Talk nerdy to me: Choosing the right hosting environment for your website Websites & Apps
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Master your fear of these marketing tools Content & Creative
Colourful Envelopes
Email design tricks to net you more clicks Analytics & Engagement
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Upgrade your SEO toolbox Analytics & Engagement
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Why we’re falling in love with Craft CMS Websites & Apps
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Stop annoying your B2B audience Content & Creative
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Test your marketing jargon vocabulary
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Talk nerdy to me: Finding the best website tech for your B2B business, part 4 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 3 Websites & Apps
WYSIWYG on Wooden Dice with internet terms printed on paper
Talk nerdy to me: Finding the best website tech for your B2B business, part 2 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 1 Websites & Apps
Child Yelling into a megaphone into another child's ear with red background
Twitter trolls and you: Disarm without harm Content & Creative
Pumpkin on yellow background
Supernatural marketing tactics that can’t be killed Content & Creative
Man on Phone with email icons floating up
Don't fear the CASL (Well, fear it a little.) Analytics & Engagement
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Rules I gave my team for writing B2B content Content & Creative
Man holding a megaphone and a flag popping out a Tablet
Should you start advertising on social media? Yes, yes you should. Content & Creative
Valentine Header for Omni-Channel Sales Funnel
B2B my Valentine Content & Creative
GIFS
Not using GIFs in your social content? We have 4 things to say to you Content & Creative
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How to show brand-new audiences you're smart...and then convert them Analytics & Engagement
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Should marketers learn how to code? Websites & Apps
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Motum B2B heads to An Event Apart, Chicago Websites & Apps
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Honestly, why should you hire an agency?
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Are your pingback settings leaving you vulnerable? Analytics & Engagement
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The 80/20 Approach to Social Media Content & Creative