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5 ways your B2B brand can use the rest of 2023 to prepare for 2024 Branding & Design

What We're Reading

A weekly roundup of marketing stories and B2B industry news.

A colourful illustration of various UI elements on different screens
UI in action: Learn the most popular elements Websites & Apps
A colourful array of illustrated UI design elements on a blue background
A UI design explainer for B2B non-techies Websites & Apps
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A short guide to creating long-form B2B content Content & Creative
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5 tips to capture value through case studies Content & Creative
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How to repurpose content with purpose Content & Creative
How B2B marketers can build AI literacy Content & Creative
5 tips for choosing the right social media channels for your B2B Content & Creative
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AI in B2B content marketing: What are the risks? Content & Creative
A businessman reaching out to press a search bar in front of him.
How to write effective metadata Analytics & Engagement
5 ways to tell if your B2B brand needs a refresh Branding & Design
A woman facing a computer monitor with a colourful mood board onscreen
How to choose the right images for your brand Branding & Design
Hands putting together puzzle pieces that say "pay-per-click"
How to craft a PPC strategy for B2B Analytics & Engagement
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8 types of B2B interactives you can start building today Websites & Apps
A woman interacts with a digital interface while holding a tablet
How do interactives work in B2B? Websites & Apps
Try 3 more transformative B2B content trends Content & Creative
A man's hands point to a lightbulb over wooden blocks that spell '2023'
3 trends to transform your B2B content in 2023 Content & Creative
What goes into a great B2B logo design? Branding & Design
A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet
What does an accessible website look like? Websites & Apps
A stack of red and white books on a table with titles related to guidelines, standards, and compliance
Website accessibility: Why does it matter? Websites & Apps
How schema captures more clicks with rich search results Analytics & Engagement
More storytelling, less sales pitch: A B2B content marketing guide Content & Creative
B2B chatbots: Not a one-way conversation Websites & Apps
Building brand identity in B2B Branding & Design
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How to do seasonal content right Content & Creative
What’s next in B2B influencer marketing Content & Creative
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Here’s the skinny on Google Snippets Analytics & Engagement
The many hats of project managers in B2B marketing
Why does B2B content matter in 2021? Content & Creative
User experience and interface design
Great UX and UI makes a difference in B2B Branding & Design
B2B Marketing Trends in 2021
Ask a B2B agency, Part 2: B2B marketing trends in 2021 Content & Creative
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Don’t just monitor your B2B social channels, listen to them Content & Creative
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In the know with B2B SEO Analytics & Engagement
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Progressive web apps: Capable and cost-effective Websites & Apps
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Make your data stand out with data visualization Analytics & Engagement
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Hey you! Grab your B2B reader's attention with a strong headline Content & Creative
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How to use your B2B website as a sales tool, Part 3: Forms Analytics & Engagement
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How Motum B2B is keeping calm in the COVID storm
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Keep your head up: A COVID-19 update from Motum B2B Content & Creative
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Everything you need to know about account-based marketing Analytics & Engagement
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Less is more: The importance of whitespace in web design Websites & Apps
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Unleash your inner journalist Content & Creative
Person on phone with chat bot and a coffee in the background
How to use your B2B website as a sales tool, Part 2: Chatbots Websites & Apps
Kid scientist getting smarter with content writing tips
Content writing tips to make you look smarter Content & Creative
Comic illustration of a woman talking
Find your B2B website’s tone and voice Content & Creative
Woman touching a screen at night
How to use your B2B website as a sales tool, Part 1: Interactives Websites & Apps
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What’s your marketing dating profile?
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Give the people what they want: Free cheese and haircuts Content & Creative
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Holiday gifts for the marketer in your life Websites & Apps
Server room with Purple Hue
Talk nerdy to me: Choosing the right hosting environment for your website Websites & Apps
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Master your fear of these marketing tools Content & Creative
Colourful Envelopes
Email design tricks to net you more clicks Analytics & Engagement
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Upgrade your SEO toolbox Analytics & Engagement
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Why we’re falling in love with Craft CMS Websites & Apps
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Stop annoying your B2B audience Content & Creative
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Test your marketing jargon vocabulary
Student sitting on a stack of book with a laptop making graphics on wall
Talk nerdy to me: Finding the best website tech for your B2B business, part 4 Websites & Apps
Blueprint of a car with a light on top of it
Talk nerdy to me: Finding the best website tech for your B2B business, part 3 Websites & Apps
WYSIWYG on Wooden Dice with internet terms printed on paper
Talk nerdy to me: Finding the best website tech for your B2B business, part 2 Websites & Apps
Man at old computer with glasses leaning back
Talk nerdy to me: Finding the best website tech for your B2B business, part 1 Websites & Apps
Child Yelling into a megaphone into another child's ear with red background
Twitter trolls and you: Disarm without harm Content & Creative
Pumpkin on yellow background
Supernatural marketing tactics that can’t be killed Content & Creative
Man on Phone with email icons floating up
Don't fear the CASL (Well, fear it a little.) Analytics & Engagement
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Rules I gave my team for writing B2B content Content & Creative
Man holding a megaphone and a flag popping out a Tablet
Should you start advertising on social media? Yes, yes you should. Content & Creative
Valentine Header for Omni-Channel Sales Funnel
B2B my Valentine Content & Creative
Not using GIFs in your social content? We have 4 things to say to you Content & Creative
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How to show brand-new audiences you're smart...and then convert them Analytics & Engagement
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Should marketers learn how to code? Websites & Apps
Picture of a river with a boat going under the bridge in a city
Motum B2B heads to An Event Apart, Chicago Websites & Apps
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Honestly, why should you hire an agency?
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Are your pingback settings leaving you vulnerable? Analytics & Engagement
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The 80/20 Approach to Social Media Content & Creative