Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
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What makes a B2B campaign memorable? Branding & Design

What We're Reading

A weekly roundup of marketing stories and B2B industry news.

What We’re Reading: Week of April 15, 2024This week: Leveraging chat tools for product discovery, B2B startup success, the 3Rs of content marketing, and maximizing visibility for visual content.
What We’re Reading: Week of April 8, 2024This week: Appealing to a new generation, the rewards of brand building, B2B influencers, and a growing demand for gated B2B content.
What We’re Reading: Week of April 1, 2024This week: Marketing to Gen Z buyers, the new B2B marketing reality, building brand with experiences, and the most annoying question in marketing webinars.
What We’re Reading: Week of March 25, 2024This week: Sonic branding, intent data, investing in brand over performance, and maximizing your Meta advertising ROI.
What We’re Reading: Week of March 18, 2024This week: Overcoming B2B challenges with frontline marketing, succeeding in B2B sales, SEO hidden gems, and expanded Thought Leader ad promotion on LinkedIn.
What We’re Reading: Week of March 11, 2024This week: Getting your web store right, learnings from a LinkedIn campaign, appealing to a new generation of buyers, and entering the decade of B2B.
What We’re Reading: Week of March 4, 2024This week: B2B marketing creativity, how thought leadership influences buyers, the dangers of misrepresenting statistics, and Spotify’s new Song Psychic.
What We’re Reading: Week of Feb. 26, 2024This week: A boom in B2B creators, the implications of bad data, B2B’s brand-building renaissance, and getting link building right.
What We’re Reading: Week of Feb. 19, 2024This week: Competitor insights for B2B, intergenerational marketing, ad creatives’ most and least favourite Super Bowl ads, and the pitfalls of marketing jargon.
What We’re Reading: Week of Feb. 12, 2024This week: Serving martech vs. serving B2B customers, the science of SEO, Super Bowl lessons for B2B ads, and boosting search rankings with internal links.
What We’re Reading: Week of Feb. 5, 2024This week: Finding value in B2C campaigns, an introduction to different content types, using data to drive leads, and making a case for more playful B2B work.
What We’re Reading: Week of Jan. 29, 2024This week: Big changes in B2B marketing, marketing efficacy in 2024, eye-catching web design trends, and explaining accessibility updates.
What We’re Reading: Week of Jan. 22, 2024This week: B2B strategies for 2024, the impact of storytelling, finding room for realism, and SEO mistakes to look out for.
What We’re Reading: Week of Jan. 15, 2024This week: 2024 planning, B2B case study tips, ads that Gen Z won’t skip, and B2B marketing demand generation trends.
What We’re Reading: Week of Jan. 8, 2024This week: B2B email marketing strategies, TikTok's B2B potential, rethinking lead generation, and improving website accessibility.
What We’re Reading: Week of Dec. 18, 2023This week: Envy-inducing ads, B2B trends for marketing success in 2024, Google’s third-party cookie deprecation, and email opt-outs.
What We’re Reading: Week of Dec. 11, 2023This week: A case for connected TVs, rethinking insights, aligning SEO with the B2B buyer's journey, and influencer marketing.
What We’re Reading: Week of Dec. 4, 2023This week: Pitfalls of B2B industry jargon, neurodiverse-friendly websites, viewing B2B customers as people, and web design inspiration.
What We’re Reading: Week of Nov. 27, 2023This week: Elevating personalization, prioritizing performance, storytelling tips, and using B2C strategies as a B2B business.
What We’re Reading: Week of Nov. 20, 2023This week: B2B marketing creativity, trends for the next decade, inclusive marketing techniques, and more shifts in B2B.
What We’re Reading: Week of Nov. 13, 2023This week: Authenticity in 2024, humanizing the B2B experience, LinkedIn’s predictive audiences, and SEO pitfalls to look out for.
What We’re Reading: Week of Nov. 6, 2023This week: What makes B2B tech buyers distrustful, aligning SEO with content marketing, Google’s latest algorithm update, and work modality-based employee personas.
What We’re Reading: Week of Oct. 30, 2023This week: A new take on B2B lead generation, organic search success, preparing for 2024, and a content marketing outlook report.
What We’re Reading: Week of Oct. 23, 2023This week: B2B buyer pain points, rethinking the traditional sales funnel, UI/UX minimalism, and 5 big design trends of 2023.
What We’re Reading: Week of Oct. 16, 2023This week: Readying your brand for 2024, social media sweet spots, being a B2B in the attention economy, and finding your SEO niche.
What We’re Reading: Week of Oct. 9, 2023This week: Building B2B brand assets, humanizing B2B ad creative, martech spending trends, and 5 ways to justify marketing budgets.
What We’re Reading: Week of Oct. 02, 2023This week: Aligning B2B marketing and sales, influencer strategy, B2B trends, and a healthy growth in ecommerce sales.
What We’re Reading: Week of Sept. 25, 2023This week: A discussion about data, Adweek’s B2B winners, digital ad spend, and a framework for lead generation success.
What We’re Reading: Week of Sept. 18, 2023This week: YouTube for B2B marketers, online workshop inclusivity, increased B2B marketing budgets, and web design inspiration.
What We’re Reading: Week of Sept. 11, 2023This week: Approaching B2B marketing with an investment mindset, digital ad spend, changing buyer behaviour, and another AI perspective.
What We’re Reading: Week of Sept. 4, 2023This week: B2B inbound marketing mistakes, upskilling for B2B marketers, GA4’s AI capabilities, and 8 SEM tips to put your website on the map.
What We’re Reading: Week of Aug. 28, 2023This week: Speaking to a new generation of B2B buyers, meeting customers where they are, multilingual PPC strategy, and connected customer experiences.
What We’re Reading: Week of Aug. 21, 2023This week: Prioritizing the B2B customer experience, lead scoring, focusing on your brand’s individuality, and looking ahead to 2024.
What We’re Reading: Week of Aug. 14, 2023This week: Building B2B brand and demand, boosting your visual experience, B2B buyers with longer purchase cycles, and content marketing strategy.
What We’re Reading: Week of Aug. 7, 2023This week: Using video to transform B2B engagement, keyword research, social media recommendations, and QR codes.
What We’re Reading: Week of July 31, 2023This week: Growing B2B business in a tough market, prioritizing results in website planning, B2B lead scoring, and AI adoption statistics.
What We’re Reading: Week of July 24, 2023This week: B2B SaaS content marketing, AI and search traffic, social stats, and aligning SEO efforts with user intent.
What We’re Reading: Week of July 17, 2023This week: YouTube content strategy for B2B, 5 strategic tips for media campaigns, AI best practices for content creation, and a Barbie branding story.
What We’re Reading: Week of July 10, 2023This week: Changing B2B buyers, AI and B2B research, post-pandemic go-to-market strategies, and Meta’s Threads.
What We’re Reading: Week of July 3, 2023This week: 7 B2B website essentials, an investor mindset for economic challenges, B2B-specific tips for GA4, and Google’s response to the Online News Act.
What We’re Reading: Week of June 26, 2023This week: Socially responsible B2B marketing, sunsetting Universal Analytics, understanding your B2B customer, and a beginner’s guide to AI in marketing.
What We’re Reading: Week of June 19, 2023This week: AI regulations, UX and content creation, B2B product videos, and changes to Google Ads.
What We’re Reading: Week of June 12, 2023This week: New LinkedIn AI tools for B2B, 3 modern branding rules, financially efficient B2B marketing, and Hot Branding Summer.
What We’re Reading: Week of June 5, 2023This week: Growing B2B digital marketing budgets, when to expand your paid media portfolio, storytelling in content marketing, and Adobe’s new AI tool.
What We’re Reading: Week of May 29, 2023This week: A potential future for B2B sales, returning to in-person events, improving B2B form-fills, and the risks of generative AI.
What We’re Reading: Week of May 22, 2023This week: Avoiding vague B2B tech marketing, designing websites for sales, reaching middle-market customers, and using AI to unlock audience insights.
What We’re Reading: Week of May 15, 2023This week: 3 fundamentals for B2B growth, measuring brand awareness, a generative AI survey, and introducing Slack GPT.
What We’re Reading: Week of May 8, 2023This week: Compelling B2B content, more ChatGPT conversations, paid media strategies, and LinkedIn’s next career move.
What We’re Reading: Week of May 1, 2023This week: Introducing regenerative AI, winning a younger audience, navigating fierce competition, and changes at Google.
What We’re Reading: Week of Apr. 24, 2023This week: Digital transformation in B2B sales, optimizing LinkedIn content, AI use cases and pitfalls, and a rant about pop-ups.
What We’re Reading: Week of Apr. 17, 2023This week: Analyzing the annual Global B2B Pulse, upskilling talent, taking a narrative-first approach, and the B2B company dropping albums.
What We’re Reading: Week of Apr. 10, 2023This week: Common qualities of competitive B2B teams, growth analytics to drive B2B sales, how AI impacts SEO, and SEO reputation management.
What We’re Reading: Week of Apr. 3, 2023This week: Long-term planning, using neuroscience to improve B2B creative, changes to B2B purchasing, and meaningful customer engagement.
What We’re Reading: Week of Mar. 27, 2023This week: A B2B marketing revolution, rethinking the buyer journey, AI tools in brand design, and an absurdist Instagram campaign.
What We’re Reading: Week of Mar. 20, 2023This week: The rise of AI, influencer marketing, B2B trends, and changes coming to search.
What We’re Reading: Week of Mar. 13, 2023This week: When to use B2B branding effectively, answers to branding challenges, tips for launching a blog, and email campaign template advice.
What We’re Reading: Week of Mar. 6, 2023This week: TikTok and B2B marketing, using ChatGPT as a B2B business, new LinkedIn tools, and shopping in the metaverse.
What We’re Reading: Week of Feb. 27, 2023This week: B2B buyer trends, changes in decision-making, full-funnel ABM strategies, and insights from top Super Bowl 2023 ads.
What We’re Reading: Week of Feb. 20, 2023This week: B2B marketing channels that boost ROI, how UX impacts SEO, email marketing in 5 charts, and whether website content or design should come first.
What We’re Reading: Week of Feb. 13, 2023This week: Designing an effective homepage, the evolution of B2B marketing, KPI guides, and Super Bowl marketing moves.
What We’re Reading: Week of Feb. 6, 2023This week: Fixing the most hated B2B content, first-party data myths, content marketing trends, and creating a content strategy framework.
What We’re Reading: Week of Jan. 30, 2023This week: Rethinking the B2B sales funnel, new marketing strategies, delivering with data, and the rise of ad spending in 2023.
What We’re Reading: Week of Jan. 23, 2023This week: B2B strategies for economic uncertainty, embracing social causes, insights from industry leaders, and website design trends.
What We’re Reading: Week of Jan. 16, 2023This week: TikTok’s potential for B2B businesses, marketers as data scientists, the metaverse, and everything you need to know about ChatGPT.
What We’re Reading: Week of Jan. 9, 2023This week: Optimizing for search in 2023, the future of marketing, testing new social platforms, and the latest from CES.
What We’re Reading: Week of Dec. 19, 2022This week: B2B buyer behaviour shifts, AI chatbots boost lead conversions, top holiday ads of 2022, and the dark history of scented candles.
What We’re Reading: Week of Dec. 12, 2022This week: Bright ideas in B2B, data privacy chats, thought leadership in economic hard times, and UX design trends for 2023.
What We’re Reading: Week of Dec. 5, 2022This week: B2B go-to-market ABM tips, marketing events in 2023, LinkedIn company page best practices, and transparent marketing.
What We’re Reading: Week of Nov. 28, 2022This week: The Tao of B2B, 2023 digital marketing trends, LinkedIn’s new B2B marketing tools, and holiday content marketing tips.
What We’re Reading: Week of Nov. 21, 2022This week: Avoid B2B marketing cuts as recession looms, brand consolidation pros and cons, best global brands of 2022, and the trend of meaningless ads.
What We’re Reading: Week of Nov. 14, 2022This week: Changes in the B2B buyer’s journey, building B2B portals, core web vitals, and balancing SEO and marketing goals.
What We’re Reading: Week of Nov. 7, 2022This week: B2B product experience, a LinkedIn survey, SEO’s place in content marketing, and leveraging first-party data.
What We’re Reading: Week of Oct. 31, 2022This week: Sales calls scare young buyers, a B2B marketing pivot, B2B content written for humans, and spooky Halloween marketing campaigns.
What We’re Reading: Week of Oct. 24, 2022This week: B2B content marketing statistics, creative branding tactics, email design tips that convert, and TikTok for B2B.
What We’re Reading: Week of Oct. 17, 2022This week: Interactives for small businesses, website header trends, common issues for marketers and data analysts, and sustainable web development.
What We’re Reading: Week of Oct. 10, 2022This week: Why use a B2B marketing agency, optimizing SEO for social, B2B data differentiation, and vintage Thanksgiving ads.
What We’re Reading: Week of Oct. 3, 2022This week: B2B marketers shape the future, a B2B lead nurturing survey, why privacy matters, and the Gen Z/Millennial split on big brands.
What We’re Reading: Week of Sept. 26, 2022This week: The dark side of B2B marketing, video is the king of content, attention for social media success, and the legal side of AI art.
What We’re Reading: Week of Sept. 19, 2022This week: B2B branded content, a flexible mindset in marketing, top marketing channels of 2022, and attracting women to manufacturing roles.
What We’re Reading: Week of Sept. 12, 2022This week: Woke B2B buyers, the need for “advanced” martech, 5 practical digital marketing tools, and new strides in marketing accessibility.
What We’re Reading: Week of Sept. 5, 2022This week: SEO for economic hard times, the rise of B2B LinkedIn influencers, how to ask for more marketing bucks, and the ‘boring B2B’ debate.
What We’re Reading: Week of Aug. 29, 2022This week: Marketing to independent B2B buyers, company story videos, B2B email management, and Gen Z and Millennial ad engagement trends.
What We’re Reading: Week of Aug. 22, 2022This week: Reframing lift-based B2B marketing, Google’s Helpful Content Update, 5 B2B social media statistics, and how to use humour in marketing.
What We're Reading: Week of Aug. 15, 2022This week: B2B marketing statistics, 3 video marketing concerns, reverse engineering brand experience, and PBR-themed motel rooms.
What We’re Reading: Week of Aug. 8, 2022This week: Relevant content for B2B buyers, a guide to CTAs, speed-to-lead in B2B, and examining some winning Cannes ads.
What We’re Reading: Week of Aug. 1, 2022This week: Creativity in B2B marketing, 5 content marketing data insights, and Google’s delayed third-party cookie depreciation.
What We’re Reading: Week of July 25, 2022This week: Interviewing niche B2B experts, 5 LinkedIn campaign tips, a Cannes Lions recap, and a Crystal Pepsi retrospective.
What We’re Reading: Week of July 18, 2022This week: Thriving in B2B, a report on B2B Tech Challengers, value targeting, and 6 benefits of blogging
What We’re Reading: Week of July 11, 2022This week: When to reboot your content strategy, 3 issues B2B marketers are facing, building SEO+UX navigation, and potential problems with fully remote work
What We’re Reading: Week of July 4, 2022This week: Content marketing with CAD models, new LinkedIn B2B marketing tools, email interactivity, and writing in plain language.
What We’re Reading: Week of June 27, 2022This week: Crafting a better CTA, promoting productivity, B2B and B2C marketing stats, and becoming more creative
What We’re Reading: Week of June 20, 2022This week: B2B marketing lessons for 2022, winning a Cannes Lion, popular LinkedIn content, and a marketer’s role in sustainability
What We’re Reading: Week of June 13, 2022This week: All about entity search, the secret to subheadings, and Apple’s vs. Facebook’s privacy stance
What We’re Reading: Week of June 6, 2022This week: Content marketing mistakes to avoid, the rise of social spend, and how to do email accessibility right
What We’re Reading: Week of May 30, 2022This week: The link between SEO success and content, creating a great website, a brief guide to targeted advertising, and turning frowns upside down
What We’re Reading: Week of May 23, 2022This week: B2B MarTech popularity, fewer B2B event cancellations, new Twitter misinformation rules, and corgi butts.
What We’re Reading: Week of May 16, 2022This week: Finding an appropriate brand voice, making a better B2B email, and the worst parts about SEO according to readers
What We’re Reading: Week of May 9, 2022This week: Combining content marketing and PR, simplifying tech, building a better editorial calendar, and all about blue ocean SEO
What We’re Reading: Week of May 2, 2022This week: B2B account blindness, in-person vs. virtual marketing events, B2B campaign advice, and a chicken bouquet for Mother’s Day
What We’re Reading: Week of Apr. 25, 2022This week: The case for inbound B2B marketing, promoting productivity within content teams, Google’s SERP woes, the rise of ads in video games
What We’re Reading: Week of Apr. 18, 2022This week: B2B paid search tips, the B2B and B2C difference, website content writing tips, and Lego’s 90-year history
What We’re Reading: Week of April 11, 2022This week: B2B and the Metaverse, how to sell on Instagram, SEO roadblocks to avoid, and the return of in-person events
What We’re Reading: Week of Apr. 4, 2022This week: B2B marketing tips for SaaS, new Google search features, pitch brainstorming ideas, and tips for writing better emails
What We’re Reading: Week of Mar. 28, 2022This week: B2B and social media, quality checking your B2B content, and a handy Excel crash course
What We’re Reading: Week of Mar. 21, 2022This week: Creative B2B strategies, B2B social media, expanding accessibility initiatives, and post-pandemic digital transformation
What We’re Reading: Week of Mar. 14, 2022This week: Creating high-quality B2B content, boosting local SEO, and how to refresh your brand image on a budget
What We’re Reading: Week of Mar 7, 2022This week: TikTok and B2B marketing, how location affects PPC campaigns, and keeping your Instagram followers
What We’re Reading: Week of Feb. 28, 2022This week: Changing the way B2B sales and marketing teams convert, what went wrong with Tumblr, and the big business trends from the pandemic
What We’re Reading: Week of Feb. 14, 2022This week: B2B branding lessons from M&M’s, Valentine’s Day campaigns, news content advertising statistics, and Superbowl ad moods
What We’re Reading: Week of Feb. 7, 2022This week: Spending your B2B paid media budget, avoiding marketing templates, filling the data and analytics skills gap, and 2022 graphic design trends
What We’re Reading: Week of Jan. 31, 2022This week: Creativity in B2B marketing, knowing your audience, asking new marketing questions, and employee upskilling
What We’re Reading: Week of Jan. 24, 2022This week: Advertising in a supply chain crisis, B2B marketing tech, personalization and data privacy, and 2022 social media trends
What We’re Reading: Week of Jan. 17, 2022This week: Calculating B2B marketing ROI, B2B engagement statistics, and creative ad campaigns to get you inspired
What We’re Reading: Week of Jan. 10, 2022This week: Digital marketing trends, winning LinkedIn strategies, de-cluttering your plans, and sales and marketing alignment
What We’re Reading: Week of Dec. 20, 2021This week: Lifecycle marketing in 2022, missing ingredients in each marketing sector, top 10 heartfelt holiday ads, and a snowman configurator
What We’re Reading: Week of Dec. 13, 2021This week: Ad inclusivity, wisely spending a smaller marketing budget, Slack productivity hacks, and Spotify’s Wrapped design
What We’re Reading: Week of Dec. 6, 2021This week: B2B marketing goals, CMPs for user privacy, a new B2B Cannes Lion, and the best campaigns of 2021
What We’re Reading: Week of Nov 22, 2021This week: B2B marketing trends built to last, COVID lessons, ABM marketing magic, and sustainable consumption
What We’re Reading: Week of May 17, 2021This week: 6 little-known B2B content tips, the inverted pyramid method in SEO copywriting, and social video advertising in 2021
What We’re Reading: Week of May 10, 2021This week: Making moments in B2B, link clicks in Google Analytics 4, TV advertising’s evolution, and the latest NFT news
What We’re Reading: Week of Apr. 26, 2021This week: IoT and B2B customer engagement, tips for a hybrid work model, and fostering a psychologically safe workplace
What We’re Reading: Week of Apr. 12, 2021This week: Omnichannel B2B experiences, 2021 visual marketing trends, COVID and SEO, and the environmental cost of NFTs.
What We’re Reading: Week of Mar. 15, 2021This week: Must-haves for your B2B website, how to bring marketing and sales together, and the power of Facebook’s AI
What We’re Reading: Week of Mar. 8, 2021This week: ABM campaign personalization, Google privacy changes, what viewers want from content, and using AI to bring photos to life
What We’re Reading: Week of Mar. 1, 2021This week: Strong B2B campaigns, creating a memorable brand, getting customers to agree to a case study, and the rebranding of Mr. Potato Head
What We’re Reading: Week of Feb. 22, 2021This week: LinkedIn tips, contact page mistakes to avoid, and the offices of the future (according to kids)
What We’re Reading: Week of Feb. 8, 2021This week: How to write a webinar script, a brief Google UX timeline, and this year’s crop of Super Bowl ads
What We’re Reading: Week of Jan. 25, 2021This week: Instagram Stories in B2B, Google’s feud with the Australian government, and the end of the 5-day workweek
What We’re Reading: Week of Jan. 18, 2021This week: What losing third-party data means for B2B, customer behaviour tips, a different way to create content, and when positivity turns toxic
What We’re Reading: Week of Jan. 11, 2021This week: The relationship between B2B sales and marketing, 2021 marketing trends, PPC budget planning, and home office style tips
What We’re Reading: Week of Dec. 21, 2020This week: Global B2B marketing trends for 2021, profit-per-click, AI’s carbon footprint, and Burger King’s support for local eateries
What We’re Reading: Week of Dec. 7, 2020This week: Reach new audiences with empathetic marketing, vertical search engines in B2B, and 5 Slack etiquette rules
What We’re Reading: Week of Nov. 9, 2020This week: Audience vs. community, marketing research accuracy, e-commerce trends, and a B2B video marketing podcast
What We’re Reading: Week of Nov. 2, 2020This week: Linking B2B content with outbound marketing, the role of B2B in 2020’s economy, and 5 great ads from Australia
What We’re Reading: Week of Oct. 26, 2020This week: The B2B buyer journey in 2020, leveraging B2B influencers, implementing marketing automation, and a creepy virtual escape room
What We’re Reading: Week of Oct. 19, 2020This week: The state of B2B content, a strange year in digital marketing, and building relationships with psychology
What We’re Reading: Week of Oct. 12, 2020This week: The struggles of creating B2B content during the pandemic, the changing digital marketing landscape, how brands are supporting World Mental Health Day, and 4 ways to improve Zoom
What We’re Reading: Week of Oct. 5, 2020This week: Fixing friction in B2B, quantifying your content, and pros and cons of remote work
What We’re Reading: Week of Sept. 28, 2020This week: B2B storytelling, “contact us” page tips, escaping your comfort zone and a slimy Scottish coronavirus health advert
What We’re Reading: Week of Sept. 21, 2020This week: B2B customer experience, agile marketing tips, the benefits of awkward silence, and a not-so-secret society
What We’re Reading: Week of Sept. 7, 2020This week: B2B marketing mentality, the low-down on algorithms, ethical marketing, and a new take on virtual events
What We’re Reading: Week of Aug. 10, 2020This week: B2B storytelling, prepping for the holiday season, work-from-home strategies, and Instagram’s newest social feature
What We’re Reading: Week of July 27, 2020This week: B2B microsegmentation, bolstering content marketing with analytics and reducing workplace stress
What We’re Reading: Week of July 20, 2020This week: How to earn more revenue from your B2B site, making decisions in tough times, promoting diversity with remote work, and the return of Pokémon Go
What We’re Reading: Week of July 6, 2020This week: CTA tips for B2B lead generation, how SEO has changed in 2020, recovering from a work mistake, and July’s Facebook Ads boycott
What We're Reading: Week of June 29, 2020This week: New LinkedIn tools, content marketing productivity tips, positive changes from COVID, and video game meetings.
What We’re Reading: Week of June 8, 2020This week: B2B innovation in COVID-19, benefits of dynamic content, the return of conferences, and the digital pollution problem
What We’re Reading: Week of May 25, 2020This week: The truth about real-time marketing, the COVID marketing playbook, constructive conflict, and a Heinz Ketchup puzzle
What We’re Reading: Week of May 4, 2020This week: B2B email tips, the hunt for data quality, how to overhaul your work habits, and a filter for face-touchers
What We’re Reading: Week of Apr. 27, 2020This week: Data-driven B2B marketing, staying sane while working from home, skills that new marketers need, and how Ford is advertising during the coronavirus.
What We're Reading: Week of Mar. 16, 2020This week: Building a B2B customer community, why SEO upkeep is important, tips for connecting with a remote team, and a creative toaster ad
What We're Reading: Week of Mar. 9, 2020This week: Grow your B2B blog organically, signs your MarTech isn’t working, a remarketing playbook, and how Corona is dealing with coronavirus
What We're Reading: Week of Mar. 2, 2020This week: ABM strategy tips, Google’s mobile indexing push, and a dirty dishes delivery ad
What We're Reading: Week of Feb. 24, 2020This week: Local SEO strategy, content marketing for manufacturers, AI-generated logos, and an intentionally gross Burger King ad
What We're Reading: Week of Feb. 17, 2020This week: The B2B platform revolution, the role of purpose in B2B, being personal without being creepy, and a crazy Croc collaboration
What We're Reading: Week of Feb. 10, 2020This week: Relationship building for B2B customers, keeping employees happy, the rise of the 7-second ad, and a Spotify Premium ad campaign
What We're Reading: Week of Feb. 3, 2020This week: a nifty email marketing infographic, 7 tips to prevent customer churn, how a warmer climate will change work, and 6-packs for change
What We're Reading: Week of Jan. 27, 2020This week: Podcasting for B2Bs, capturing attention with videos, avoiding decision fatigue, and the return of the Old Spice guy
What We're Reading: Week of Jan. 20, 2020This week: Modifying your e-commerce campaign, why reputation matters, how to praise without creating jealousy, and a Nike ad for the Year of the Rat
What We're Reading: Week of Jan. 13, 2020This week: Link-building for SEO, B2B marketing mistakes to avoid, the content bubble myth, and the eerily human-like robots at CES
What We're Reading: week of Jan. 6, 2020This week: Google’s tips for heading SEO, offices of the future, work-life balance, and a creepily creative Dracula ad.
What We’re Reading: Week of Dec. 23, 2019This week: Retaining B2B customers, why “important” job titles don’t matter, social tips for manufacturers, and a green poster brought to you by the colour blue.
What We're Reading: Week of Dec. 16, 2019This week: B2B design through the ages, Time’s Person of the Year, the difference between millennials and Gen Z, and the biggest marketing fails of 2019.
What We're Reading: Week of Dec. 9, 2019This week: 8 work resolutions for 2020, a case for B2B social video marketing, and the rise of 5-second ads.
What We're Reading: Week of Dec. 2, 2019This week: Festive ads, leveraging content, workplace nightmares, and B2B website blunders.
What We're Reading: Week of Nov. 25, 2019This week: Holiday season SEO trends, work procrastination, and a marketing campaign for aerial outerwear.
What We’re Reading: Week of Nov. 18, 2019This week: Millennial B2B buyers, email scheduling tips, online dating for cows, and some stats to start your week.
What We’re Reading: Week of Nov. 4, 2019This week: Sales and marketing alignment lessons, scary marketing mistakes, consumers as heroes, and email marketing software basics.
What We’re Reading: Week of October 28, 2019This week: Marketing successes in 2019, how tech influences B2B marketing, SEO for voice search, and writing content for people who skim.
What We’re Reading: Week of Oct. 1, 2019This week: Reduce B2B website launch anxiety, revitalize your content marketing, build better customer relationships, and take teambuilding personality tests.
What We’re Reading: Week of Sept. 23, 2019This week: B2B marketing ROI boosters, LinkedIn ad budgeting tips, how to run meetings efficiently, and computer-generated influencers.
What We’re Reading: Week of Sept. 9, 2019This week: Anti-clickbait writing tips, PPC ad campaign ideas, LinkedIn algorithm updates, and Instagram Story marketing.
What We’re Reading: Week of Sept. 2, 2019This week: Chatbots, B2B marketing best practices, and a logo-less ad campaign.
What We’re Reading: Week of Aug. 19, 2019This week: B2B social strategy, learning marketing automation, and a guide to video for business.
What We’re Reading: Week of Aug. 12, 2019This week: AR and VR engagement in B2B, emotional marketing for B2B audiences, data privacy law on chatbots, and AI copywriters.
What We’re Reading: Week of Aug. 5, 2019This week: A 3-tier B2B video marketing strategy, website page speed, how to run better panels, and meeting tips from Microsoft’s CEO.
What We’re Reading: Week of July 29, 2019This week: Amazon’s B2B challenger, lead gen with email marketing, reports that go beyond ROI, and open-ended sales questions.
What We’re Reading: Week of July 22, 2019This week: 8 tradeshow engagement tips, SEO vs PPC, a minimalist social strategy, and a cartoon on managing risk.
What We're Reading: Week of July 15, 2019This week: An ultimate B2B marketing guide, AI marketing attribution, the case for A/B testing, and a marketing basketball analogy.
What We’re Reading: Week of July 8, 2019This week: B2B storytelling, Google link valuation, goodbye to an ad satire icon, and a case for cats in B2B marketing.
What We’re Reading: Week of July 1, 2019This week: Happy Canada Day! Also, B2B marketing for people, an influencer marketing infographic, thought leadership, and 15 Instagram trends.
What We’re Reading: Week of June 17, 2019This week: Companies are people too, marketing outreach tactics, data speaks volumes, and a brand marketing slam dunk.
What We’re Reading: Week of June 3, 2019This week: Socially responsible B2B deals, a Google search redesign, web security for marketers, and how to keep marketing out of your summer vacation.
What We’re Reading: Week of May 20, 2019This week: Data-driven marketing, landing page speed, SEO and progressive web apps, and a Twitter marketing guide.
What We’re Reading: Week of May 13, 2019This week: B2B marketing for humans, the failings of cause marketing, the rise of chatbots, and a cartoon about creative reviews.
What We’re Reading: Week of May 6, 2019This week: B2B landing page conversions, boosting tradeshow attendance, Star Wars marketing lessons, and SEO myth-busting.
What We’re Reading: Week of Apr. 29, 2019This week: Segmenting by customer behavior, the future of digital marketing, meme marketing lessons, and the sounds of Coca-Cola.
What We’re Reading: Week of Apr. 22, 2019This week: Bottom-funnel content marketing, a GoT sales vs. marketing infographic, B2B email marketing questions, and the digital divide on algorithms.
What We’re Reading: Week of Apr. 8, 2019This week: B2B brand advocates, the future of marketing, SEO facts for high rankings, and another elaborate ad campaign.
What We’re Reading: Week of Apr. 1, 2019This week: April Fool’s Day ads, thought leadership content, B2B engagement via content, and successful mission-driven brands.
What We’re Reading: Week of Mar. 11, 2019This week: B2B marketing automation for tradeshows, standout emails, and balancing traditional and digital marketing.
What We’re Reading: Week of Mar. 4, 2019This week: B2B customer experience, the marketing flywheel and a LinkedIn marketing checklist.
What We're Reading: Week of Feb. 19, 2019This week: Activate partnerships, generate leads, land a B2B marketing knockout and give your toolkit the Marie Kondo treatment.
What We’re Reading: Week of Feb. 11, 2019This week: Inbound strategy, hands-off marketing techniques and tips for the budget-conscious B2B marketer.
What We’re Reading: Week of Jan. 7, 2019This week: 2019 marketing trends, trends, trends, plus a guide to Instagram success.
What We’re Reading: Week of Jan. 1, 2019Happy New Year! This week: A review of 2018 marketing, 2019 social media predictions, the impact of jargon on marketing strategy, and communicating complex ideas.
What We’re Reading: Week of Dec. 17, 2018This week: Book recommendations to get you through the holidays!
What We’re Reading: Week of December 10, 2018This week: Evolving digital marketing tech, sales enablement for B2B marketers, 2018 social media highlights, and a holiday book list.
What We’re Reading: Week of Dec. 3, 2018This week: B2B content marketing inspiration, digital trend predictions, cross-platform social tips, and 5 ways to sell more at tradeshows.
What We’re Reading: Week of Nov. 26, 2018This week: The postmodern marketing experience, AI for B2B marketers, and tips to boost organic video views.
What We’re Reading: Week of Nov. 19, 2018This week: Understanding connected consumers in B2B, how marketing can help close sales, and landing page tips to make a great first impression.
What We’re Reading: Week of Nov. 5, 2018This week: Gating B2B content, personalizing your message, a guide to LinkedIn hashtags, and an illustrated lesson in marketing humility.
What We’re Reading: Week of Nov. 1, 2018This week: Key marketing metrics to share with your CEO, B2B is Instagram’s new best friend, and SEO horror stories.
What We’re Reading: Week of Oct. 15, 2018This week: LinkedIn B2B influencers, storming the C-suite, new video marketing rules, and social media authenticity.
What We’re Reading: Week of Oct. 8, 2018This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips.
What We’re Reading: Week of Oct. 1, 2018This week: B2B inbound marketing, risky marketing tactics, digital marketing strategies for 2019, and image alt text explained.
What We’re Reading: Week of Sept. 17, 2018This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content.
What We’re Reading: Week of Sept. 10, 2018This week: B2B advice from a LinkedIn marketing director, humanizing your brand, and tips for marketers who suck at video.
What We’re Reading: Week of Sept. 3, 2018This week: More B2B trends, marketing automation school, focusing your B2B goals, and zombified marketing lessons.
What We’re Reading: Week of Aug. 27, 2018This week: Tech for B2B co-creation, webinar best practices, an Instagram photo editing guide, and the psychology of advertising.
What We’re Reading: Week of Aug. 20, 2018This week: Sales planning tools for B2B customer experience, AMS as an ROI-booster, Facebook tricks for 2018, and reflections on agency life.
What We’re Reading: Week of Aug. 13, 2018This week: Investing in SEO and social media marketing, quickfire Pardot tips, and lessons from 5 major marketing stunts.
What We’re Reading: Week of Aug. 6, 2018This week: B2B campaign inspiration, video strategies from marketing experts, a social media glossary, and an easier customer research method.
What We’re Reading: Week of Aug. 1, 2018This week: Marketing quandaries that keep you up at night, an explainer video cheat sheet, and creativity tips from a Pixar animator.
What We’re Reading: Week of Jul. 23, 2018This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix.
What We’re Reading: Week of Jul. 16, 2018This week: Success metrics for B2B marketers, boosting creativity, a UX design hack, and reviving your Facebook ad conversion efforts.
What We’re Reading: Week of Jul. 9, 2018This week: Social video tips, GDPR email lessons, picking the right tradeshows, and a copywriting habit to break.
What We’re Reading: Week of Jul. 2, 2018This week: Trends to inspire B2B marketers, the difference between reach and impressions, personalized CTAs, and Cannes award-winning ads.
What We’re Reading: Week of Jun. 25, 2018This week: B2B influencer research, identifying useless metrics, search as a lead generator, and engaging readers until the end of a page.
What We’re Reading: Week of Jun. 18, 2018This week: LinkedIn Carousel Ads, data filtering in Google Analytics, reaching your email audience, and influencing buyers with color and typography.
What We’re Reading: Week of Jun. 11, 2018This week: Building trust with B2B buyers, Optimize and Adwords integration, social media marketing tips, and email marketing lessons from Nickelback.
What We’re Reading: Week of Jun. 4, 2018This week: Google and GDPR, dying B2B blogging trends, a social media + SEO experiment, and marketing automation meets Skynet.
What We’re Reading: Week of May 28, 2018This week: Data collection after GDPR, blogging in B2B, maximizing your marketing data, and visual content marketing inspiration.
What We’re Reading: Week of May 21, 2018This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold.
What We’re Reading: Week of May 14, 2018This week: Interactive content in B2B marketing, balancing SEO keywords and quality, B2B analytics tricks, and phony phone calls from robots.
What We’re Reading: Week of May 7, 2018This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.
What We’re Reading: Week of May 1, 2018This week: Demand generation tech for B2B, spam emails, ideal video length for your social platform, and anatomy of a popular tweet.
What We’re Reading: Week of Apr. 23, 2018This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads.
What We’re Reading: Week of Apr. 16, 2018This week: Digital spring cleaning, email marketing mishaps, connecting with millennials in B2B, and defining your brand's social media voice.
What We’re Reading: Week of Apr. 9, 2018This week: Mobile video in B2B marketing, SEO meta tags, an influx of Instagram users, and improving communication with your CFO.
What We’re Reading: Week of Apr. 2, 2018This week: B2B digital advertising, video ads on LinkedIn, martech advice for B2B, and identifying key email metrics.
What We’re Reading: Week of Mar. 26, 2018This week: Exceptional B2B marketing examples, content marketing evolution, Twitter anti-spam updates, and a study on clickbait headlines.
What We’re Reading: Week of Mar. 19, 2018This week: People-based marketing with tech, B2B growth drivers, takeaways from SXSW, and using all caps in email subjects.
What We’re Reading: Week of Mar. 12, 2018This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.
What We’re Reading: Week of Mar. 5, 2018This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.
What We’re Reading: Week of Feb. 26, 2018This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.
What We’re Reading: Week of Feb. 12, 2018This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.
What We’re Reading: Week of Feb. 5, 2018This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.
What We’re Reading: Week of Feb. 1, 2018This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.
What We’re Reading: Week of Jan. 8, 2018This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.
What We’re Reading: Week of Jan. 1, 2018This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.
What We’re Reading: Week of Nov. 20, 2017This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.
What We’re Reading: Week of Nov. 13, 2017This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.
What We’re Reading: Week of Nov. 6, 2017This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.
What We’re Reading: Week of Nov. 1, 2017This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.
What We’re Reading: Week of Oct. 23, 2017This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.
What We’re Reading: Week of Oct. 16, 2017Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.
Hands sorting through colour palettes at a desk with design software on the monitor
How to reinvent your B2B digital ads Branding & Design
How meganavs power up B2B website engagement Websites & Apps
Woman using mobile phone and laptop computer.
5 ways to elevate your B2B website and encourage sales Websites & Apps
A floating cloud filled with lightbulbs.
5 content trends that will shape the B2B industry in 2024 Content & Creative
An assortment of retro TV sets and microphones stacked in front of a blue wall
How advertising shapes our society and culture Branding & Design
Motum B2B team members with thought bubbles above their heads.
How did the B2B industry change in 2023? Branding & Design
An arrow climbing stairs on a yellow background.
Motum B2B’s most read features of 2023 Branding & Design
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5 ways your B2B brand can use the rest of 2023 to prepare for 2024 Branding & Design
A colourful illustration of various UI elements on different screens
UI in action: Learn the most popular elements Websites & Apps
A colourful array of illustrated UI design elements on a blue background
A UI design explainer for B2B non-techies Websites & Apps
Flat lay of light bulb and empty notepad and pencil on yellow background.
A short guide to creating long-form B2B content Content & Creative
An open laptop next to printed screenshots that show a completed Durisol project.
5 tips to capture value through case studies Content & Creative
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How to repurpose content with purpose Content & Creative
How B2B marketers can build AI literacy Content & Creative
5 tips for choosing the right social media channels for your B2B Content & Creative
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AI in B2B content marketing: What are the risks? Content & Creative
A businessman reaching out to press a search bar in front of him.
How to write effective metadata Analytics & Engagement
5 ways to tell if your B2B brand needs a refresh Branding & Design
A woman facing a computer monitor with a colourful mood board onscreen
How to choose the right images for your brand Branding & Design
Hands putting together puzzle pieces that say "pay-per-click"
How to craft a PPC strategy for B2B Analytics & Engagement
3D image of a laptop, mobile phone, and tablet with glowing overlays
8 types of B2B interactives you can start building today Websites & Apps
A woman interacts with a digital interface while holding a tablet
How do interactives work in B2B? Websites & Apps
Try 3 more transformative B2B content trends Content & Creative
A man's hands point to a lightbulb over wooden blocks that spell '2023'
3 trends to transform your B2B content in 2023 Content & Creative
What goes into a great B2B logo design? Branding & Design
A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet
What does an accessible website look like? Websites & Apps
A stack of red and white books on a table with titles related to guidelines, standards, and compliance
Website accessibility: Why does it matter? Websites & Apps
How schema captures more clicks with rich search results Analytics & Engagement
More storytelling, less sales pitch: A B2B content marketing guide Content & Creative
B2B chatbots: Not a one-way conversation Websites & Apps
Building brand identity in B2B Branding & Design
Laptop with festive tree and holiday shopping cart
How to do seasonal content right Content & Creative
What’s next in B2B influencer marketing Content & Creative
Google Homepage
Here’s the skinny on Google Snippets Analytics & Engagement
The many hats of project managers in B2B marketing
Why does B2B content matter in 2021? Content & Creative
User experience and interface design
Great UX and UI makes a difference in B2B Branding & Design
B2B Marketing Trends in 2021
Ask a B2B agency, Part 2: B2B marketing trends in 2021 Content & Creative
Aerial shot of a crowd with an empty spot in the middle
Don’t just monitor your B2B social channels, listen to them Content & Creative
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In the know with B2B SEO Analytics & Engagement
Tablet in a stock room
Progressive web apps: Capable and cost-effective Websites & Apps
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Make your data stand out with data visualization Analytics & Engagement
Daily Newspaper with coffee and glasses
Hey you! Grab your B2B reader's attention with a strong headline Content & Creative
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How to use your B2B website as a sales tool, Part 3: Forms Analytics & Engagement
Minimal desk set up with imac
How Motum B2B is keeping calm in the COVID storm
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Keep your head up: A COVID-19 update from Motum B2B Content & Creative
Bullseye with misses all around it on blue background
Everything you need to know about account-based marketing Analytics & Engagement
Minimal room with furniture
Less is more: The importance of whitespace in web design Websites & Apps
6 microphones on wood with textured background
Unleash your inner journalist Content & Creative
Person on phone with chat bot and a coffee in the background
How to use your B2B website as a sales tool, Part 2: Chatbots Websites & Apps
Kid scientist getting smarter with content writing tips
Content writing tips to make you look smarter Content & Creative
Comic illustration of a woman talking
Find your B2B website’s tone and voice Content & Creative
Woman touching a screen at night
How to use your B2B website as a sales tool, Part 1: Interactives Websites & Apps
Illustration of Woman in fur coat and man racing to the city
What’s your marketing dating profile?
Blurred Traffic
Give the people what they want: Free cheese and haircuts Content & Creative
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Holiday gifts for the marketer in your life Websites & Apps
Server room with Purple Hue
Talk nerdy to me: Choosing the right hosting environment for your website Websites & Apps
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Master your fear of these marketing tools Content & Creative
Colourful Envelopes
Email design tricks to net you more clicks Analytics & Engagement
Image of two magnifying glasses on bright blue and yellow background
Upgrade your SEO toolbox Analytics & Engagement
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Why we’re falling in love with Craft CMS Websites & Apps
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Stop annoying your B2B audience Content & Creative
pop-art of woman on the phone
Test your marketing jargon vocabulary
Student sitting on a stack of book with a laptop making graphics on wall
Talk nerdy to me: Finding the best website tech for your B2B business, part 4 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 3 Websites & Apps
WYSIWYG on Wooden Dice with internet terms printed on paper
Talk nerdy to me: Finding the best website tech for your B2B business, part 2 Websites & Apps
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Talk nerdy to me: Finding the best website tech for your B2B business, part 1 Websites & Apps
Child Yelling into a megaphone into another child's ear with red background
Twitter trolls and you: Disarm without harm Content & Creative
Pumpkin on yellow background
Supernatural marketing tactics that can’t be killed Content & Creative
Man on Phone with email icons floating up
Don't fear the CASL (Well, fear it a little.) Analytics & Engagement
Man holding a megaphone and a flag popping out a Tablet
Should you start advertising on social media? Yes, yes you should. Content & Creative
Valentine Header for Omni-Channel Sales Funnel
B2B my Valentine Content & Creative
GIFS
Not using GIFs in your social content? We have 4 things to say to you Content & Creative
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How to show brand-new audiences you're smart...and then convert them Analytics & Engagement
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Should marketers learn how to code? Websites & Apps
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Motum B2B heads to An Event Apart, Chicago Websites & Apps
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Honestly, why should you hire an agency?
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Are your pingback settings leaving you vulnerable? Analytics & Engagement
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The 80/20 Approach to Social Media Content & Creative

We've worked with these happy clients

I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF

Motum B2B has been a key player in helping the Catalysts division succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications at BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada