Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

B2B marketing lessons learned in 2021

A handful of marketing lessons from last year will inform some upcoming trends in 2022, according to MarTech Series. B2B marketers can expect a closer partnership with sales, increased demand for 1-to-1 personalization, more automation, and seamless data flow between platforms.

Native documents get more LinkedIn clicks

A recent study compared different post formats on LinkedIn to see which ones get the most engagement. Direct PDF uploads, also called native documents, generate 3x more clicks than any other type of content, according to a summary on Social Media Today.

Storytelling, CX and data needed to win a B2B Cannes Lion

This year’s Cannes Lions International Festival of Creativity is almost upon us, and that means more awards in the new B2B categories. The Drum predicts what it will take for B2B campaigns to win this year, from engaging storytelling to data-backed strategy.

How marketers can take charge of sustainability efforts

While some companies have specific goals or marketing efforts related to climate change issues, many are still waiting to take action. MarketingWeek explains how marketers can lead future sustainability efforts in their companies.

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