Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Using chat tools for product discovery

According to a report from Forrester Consulting, 77% of B2B decision-makers around the world are using web or mobile chat tools while 61% are using SMS text tools for product discovery. eMarketer looks at the data and offers some further context.

Attracting B2B startup success with social media

In the first of this two-part series, Forbes looked at how B2B startups can use social media to drive revenue and positive business outcomes. In this second part, it looks at using social media to attract top-tier talent, generating press interest, and fundraising.

The 3Rs of content marketing

From the rise of AI to an unpredictable financial landscape, it’s no surprise that the last years have been transformative for B2B businesses. MarketingProfs takes the tried and tested repackaging, repurposing, and reoptimizing approach and how they can be introduced to an existing content strategy so brands can thrive in uncertainty.

Maximizing visibility for visual content

Fast Company runs readers through everything they need to know when it comes optimizing visual content for search engines. Points include implementing and optimizing alt text, checking image sizes and formats, and making sure images are the right quality.

Do your digital ads need a refresh?

Read our tips on reinventing an advertising campaign.