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A multi-tiered website with smart UX design
A provider of electricity lifecycle services gets a sharp, intelligent website design that promotes user engagement with high volumes of content.
A multi-tiered website with smart UX design
A provider of electricity lifecycle services gets a sharp, intelligent website design that promotes user engagement with high volumes of content.
Ask
Kinectrics had the ambitious goal of creating a new website with more than 250 pages of content, hundreds of source records, and the ability for their internal team to manage and contribute additional content. With an emphasis on mobile compatibility, they needed the right combination of functionality and aesthetics to augment their brand image and position themselves as a global leader.
Solution
Motum B2B tackled this project in partnership with Naryant, a provider of custom data and software solutions. With a purposeful, collaborative approach, our teams devised a strategy to import large volumes of source records into the new website’s programmatic structure. A Craft CMS-based content management system allowed more than 100 Kinectrics employees to contribute content as the site was being populated.
To ensure everything met the Kinectrics team’s quality standards and branding guidelines, we balanced rounds of revision in iterations of strategic content outlines, wireframes, copy documents, and high-fidelity design mockups.
Sharp, intelligent design elements enabled a simple and straightforward UX. With clean edges, a mix of bold and thin headlines, and judicious pops of colour, the development team created a modernized website to reflect the engineering capabilities and decades of experience behind the Kinectrics name.
As the nucleus of Kinectrics’ online presence for all inbound and outbound marketing initiatives, the website now acts as a streamlined source of truth for all audiences to find relevant content.
The result is a website that looks and feels like Kinectrics: advanced, modern, and professional.
