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Connecting with credit unions on LinkedIn
Digital channels help a solutions provider for credit unions gain visibility in the Canadian market
Connecting with credit unions on LinkedIn
Digital channels help a solutions provider for credit unions gain visibility in the Canadian market
Ask
With an eye on gaining visibility and engagement with credit unions across Canada, Cummins Allison needed to get in front of the right decision-makers to showcase their expertise and banking equipment, which were all designed to help credit unions run more efficiently.
Solution
Using LinkedIn, we launched a paid campaign focusing on three targeting parameters that also offered overlap to maximize targeting: LinkedIn credit union groups, LinkedIn credit union company pages and a pre-existing curated email list.
We used LinkedIn’s lead generation form to gather valuable prospect information with minimal effort from the target audience. With the completion of each portion of the campaign, we used available analytics to refine our targeting, reduce unwanted clicks and put more emphasis on the ideal audience.
Within four months, we generated approximately 300 per cent more leads than the company achieved through more traditional marketing methods over the same timeframe.
Need a break from tradition? Our social media experts can help you find fresh leads.
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