Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Ready your brand for 2024

As the end of 2023 approaches, Forbes shares that it’s an ideal time to balance reflection with anticipation, saying it's a “delicate dance of value, content, and timely engagement that sets the stage for a prosperous new year.”

Find your social media sweet spot

We all know that social media is vital for a B2B business. We also know it’s not a one-size-fits-all approach. MarTech talks about social media "sweet spots," from posting frequency to focusing on content buckets that target products/solutions, recruitment, brand, and community.

Being a B2B brand in the attention economy

With over 4,000 advertisements hitting us every day, attention’s a commodity everyone’s fighting for. However, when it comes to B2B marketing, attention is often an afterthought. The Drum offers three ways brands can change that, encouraging them to put attention higher on the creative brief.

Find your SEO niche

As a B2B brand, there’s a good chance you’ve found your niche, but are you doing everything you can to enhance its distinctiveness when it comes to SEO? Search Engine Land covers the key points you need to know, from evaluating the competition to analyzing the data.

Get started with metadata

Discover the three main pillars of metadata and how to handle each.