Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Can LinkedIn become the TikTok of business?

As video content booms and LinkedIn grows its advertising capabilities, the networking platform is taking big steps to champion video. MarTech sees this as an opportunity for businesses to expand their reach and shares tips to align your strategy with LinkedIn’s new focus.

Why B2B ads miss the mark with remote workers

While hybrid and remote work has become the standard for most B2B professionals, advertisements mostly target buyers who work in the office — and this mismatch is affecting ad performance, according to MarTechCube. Here’s why it’s so important to target ads towards buyers in their own work environment.

Building a trustworthy B2B brand in the AI era

In a world where AI can generate content in seconds, buyers are becoming much more discerning about what they’re reading and why they should care. MarketingProfs shares tips on how B2B marketers can bridge this trust gap with valuable content.

Marketing jargon that kills creativity

Words like “audience,” “fans,” and “loyalty” are commonly used in today’s marketing world, but are marketers using them with the right intentions? An opinion piece in The Drum shares a handful of irksome terms that may lose meaning from overuse and ultimately hamper creativity in copywriting.

Are your B2B ads missing the mark?

It may have to do with stale branding. Find out if it needs an update.