Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

The top B2B content trends in 2020

New formats and ideas are changing the way we look at B2B content and how customers react to it. Expect branded shows, interactive shows and product stories to become more prevalent in the near future, according to Contently.

Looking back on a strange year in digital marketing

We can all agree that 2020 didn’t shape up in the way we hoped it would, but there were some bright spots for digital marketing. Martech explains how the pandemic accelerated some changes in the marketing world, speeding up digital transformations and innovations in ecommerce.

The power of positive psychology

Positive psychology has connected attributes like empathy, integrity and compassion with lasting happiness amongst communities and individuals, and it can also be applied to marketing. Using positive psychology in your branding and marketing can help position your brand as an industry leader, according to Inc.