Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

8 accessibility tips for digital content

Accessibility in email and web design may be a fairly new concept to many marketers, but it can open up your marketing efforts to a large section of the population — that is, the approximate 15 per cent of people who live with disabilities. The Pardot blog digs into the importance of accessibility and inclusiveness. Incorporate these 8 tips to help your content accommodate more users.

4 creative ways to promote blog content on social media

When it comes to organic social media, you need to get creative to expand your reach. The Content Marketing Institute offers four outside-the-box methods you can use to make your blog content stand out on social media.