Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Earn more ROI on your ABM strategies with these tips

ABM has become a popular strategy for results-driven B2B marketers. Collecting and analyzing the right data is an essential part of ABM strategy, and if you miss the mark, you might not see results. Forbes has four data strategies to help you get the most ROI from ABM.

Get ready for Google mobile-first indexing

Within the next year, Google is expected to apply mobile-first indexing to all websites. This means that Google will use the mobile version of webpages for ranking and indexing purposes. If your site isn’t mobile accessible, it could impact your Google ranking, according to Search Engine Land.

It’s not delivery, it’s…McDelivery

Sometimes after a long day at work, all we want is some feel-good fast food delivered straight to our door. McDonald’s Czech Republic enlisted a Prague agency to make a creative campaign to promote its new McDelivery service. The result is an ad set that made dirty dishes look like classic McDonald's menu items. See the ads at Ads of the World.