Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Trends to round out your year in B2B marketing

As summer ends and we approach the fourth quarter, it’s a good time to reevaluate your B2B marketing efforts for the tail end of 2018. With that in mind, Forbes shares four trends to inspire your next big ideas.

Stay focused on your marketing goals

We know it’s easy to be pulled in different directions by all the marketing tips and trends that surface on a regular basis, but AdWeek reminds us to stick to the essentials. Give it a read to learn a more straightforward, focused approach to B2B marketing.

B2B marketing lessons for the impending zombie apocalypse

Listen, we share a lot of marketing news, and sometimes it’s a real slog trying to find stories that convey valuable, relevant information to our readers. McSweeney’s B2B content marketing advice about zombies is not timely or informative and only tenuously relevant, but it speaks to the frustration of picking through carbon-copy content rife with meaningless statistics and hollow advice. Also: it’s funny.