Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Should technology come before marketing?

The early days of martech came with plenty of promise for B2B marketers, but as the landscape changed, it’s become more difficult to get meaningful results. MarTech explains how the relationship between martech and B2B marketing has come to a crossroads, and marketers now need to decide whether we serve technology or customers.

Understand the science of SEO

Search Engine Land clears up some misconceptions about SEO with an evidence-backed lesson, shedding light on the different stages of researching purchases online and how SEO helps grow buyers who are new to your brand.

Super Bowl lessons for B2B ads

Where are the innovative, risky, and downright disruptive ads in B2B? Content Marketing Institute wants to know. To kickstart the creativity on your next ad campaign, check out their tips and standout examples from the Super Bowl.

How internal linking boosts website visibility

Internal linking is a powerful way to improve your search engine rankings. How do you build an internal linking strategy, and what are the different ways you can use links? Thaiger explains the basics in its handy guide.

How did SEO change last year?

Read our musings about 2023's changes to the B2B industry.