Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How do you set long-term goals in B2B marketing?

Business 2 Community discusses how to set long-term marketing goals based on existing data, organizational goals, and strengths and weaknesses. Your strategy should include content marketing, SEO and social media for the best long-term success.

How CMPs help manage AdTech privacy

As new privacy regulations continue to emerge around the world, Consent Management Platforms (CMPs) are getting more popular. The CMA blog discusses how they provide a centralized platform to manage consent and improve visibility of user data.

Creative B2B joins the awards lineup at Cannes Lion

The Cannes Lion festival recently added a new prize to its annual awards: the Creative B2B Lion. Campaign explores how the award will raise the bar for creativity in B2B.

The standout marketing campaigns of 2021

Speaking of awards, Marketing Week added another set of 8 campaigns to its top picks of 2021. Watch the ads here and see what makes them so great.