Welcome to the Thinktank.
No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.![Hands sorting through colour palettes at a desk with design software on the monitor](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/How-to-Refresh-Ad-Creative_Motum-B2B.png)
How to reinvent your B2B digital ads
![Motum B2B team members with thought bubbles above their heads.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Blog-Hero-R1-1600x820.png)
How did the B2B industry change in 2023?
![A colourful illustration of various UI elements on different screens](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-UX-Part2-BlogHero-1600x820.jpg)
UI in action: Learn the most popular elements
![A colourful array of illustrated UI design elements on a blue background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Oct-UX-Blog-Hero-1600x820.png)
A UI design explainer for B2B non-techies
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5 ways to tell if your B2B brand needs a refresh
![A woman facing a computer monitor with a colourful mood board onscreen](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-How-to-choose-images-blog-June-2023-Hero.jpg)
How to choose the right images for your brand
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Desk-with-logo-design-on-monitor_Motum-B2B.jpg)
What goes into a great B2B logo design?
![User experience and interface design](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-638526600.jpg)
Great UX and UI makes a difference in B2B
![Minimal room with furniture](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1008108158.jpg)
Less is more: The importance of whitespace in web design
![Blurred Traffic](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/231.jpg)
Give the people what they want: Free cheese and haircuts
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Email design tricks to net you more clicks