Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
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Lady holding a phone surrounded by icon bubbles
What icons do for your brand’s identity Branding & Design
Retro computer stands on a desk with a plant, keyboard, computer mouse, retro radio, and phone.
What does your outdated branding say about you? Branding & Design
Motum B2B is a Commerce and Enterprise verified Craft CMS partner. So what? Branding & Design
Colourful brand design mockups strewn across a table
How assets define your brand Branding & Design
Two members of the Motum B2B team presenting at Dot One.
Motum B2B at Dot One Content & Creative
White circular arches extending into space
Why web designers make room for whitespace Branding & Design
What makes your B2B brand unique? Branding & Design
A laptop with Motum B2B images sits on the a table next to a Motum B2B cup.
5 questions to ask yourself when using stock libraries Branding & Design
Hands sorting through colour palettes at a desk with design software on the monitor
How to reinvent your B2B digital ads Branding & Design
Motum B2B team members with thought bubbles above their heads.
How did the B2B industry change in 2023? Branding & Design
A colourful illustration of various UI elements on different screens
UI in action: Learn the most popular elements Websites & Ecommerce
A colourful array of illustrated UI design elements on a blue background
A UI design explainer for B2B non-techies Websites & Ecommerce
5 ways to tell if your B2B brand needs a refresh Branding & Design
A woman facing a computer monitor with a colourful mood board onscreen
How to choose the right images for your brand Branding & Design
What goes into a great B2B logo design? Branding & Design
User experience and interface design
Great UX and UI makes a difference in B2B Branding & Design
Blurred Traffic
Give the people what they want: Free cheese and haircuts Content & Creative
Email design tricks to net you more clicks Search & Performance

We've worked with these happy clients

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada

Motum B2B has been a key player in helping [our division] succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications, BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF