What We’re Reading: Week of Jan. 24, 2022
This week: Advertising in a supply chain crisis, B2B marketing tech, personalization and data privacy, and 2022 social media trends
Why keep advertising in the face of supply chain challenges?
The short answer is that cutting back on marketing spend during a supply chain crisis, as in a recession, makes you more likely to fall behind competitors. MarketingMaven explains how to adapt your marketing approach during a challenging time to make the most of your budget.
Use of B2B marketing tech to increase in 2022
According to new research, 63% of B2B marketers are planning to increase their use of marketing technology this year. Check out some more interesting statistics at MarTechSeries.
How to balance personalization and privacy
With changing data privacy regulations comes a careful balancing act for marketers: delivering useful, personalized content while upholding their rights to data privacy. The Litmus blog explains how to maintain that balance in 2022.
Watch these 10 social media trends in 2022
The HubSpot blog surveyed B2B and B2C marketers to learn what social media trends they expect to see in 2022. They predict that TikTok will dominate, businesses will prioritize reaching new audiences, and social advertising will become more sophisticated in the coming year.
