Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

The importance of storytelling in B2B

It’s been said that facts tell but stories sell. Storytelling humanizes your brand and creates an emotional bond with customers, driving engagement and conversions. Learn why B2B storytelling is important and how it works at Business 2 Community.

How B2B marketers can prepare for the holiday season

With Christmas markets and crowded malls expected to be replaced by online shopping sprees and virtual showrooms this year, marketers will need to experiment with unconventional strategies to get ready for the holiday season. Digital Commerce 360 has some tips to help overcome these new challenges.

Building a better WFH strategy

When COVID restrictions were put in place earlier this year, most workplaces were quick to shut down and implement work-from-home procedures. Understandably, many of these procedures were put into place with little forethought, and it’s becoming more apparent that some things need to be changed. Visit Fast Company for more.

Instagram Reels: The next big thing in social?

Social media giant Facebook has added a new feature to Instagram called “Reels,” allowing users to record a shareable 15-second video set to music. This comes after the United States’ apparent plans to ban TikiTok over privacy concerns, but is Facebook any better? Inc investigates.