Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Images in B2B emails: Less is more

Many businesses automatically prevent email images from downloading right when you open them, making it difficult to create a good experience for recipients from the get-go. MarTech explains when and how to use images effectively in B2B emails to balance creativity and performance.

How to expand your SEO strategy to new platforms

Thinking about diversifying your online presence? Search Engine Land explains how to build your brand on platforms like TikTok, Reddit, and Quora to reach new audiences and build trust in your brand.

Breaking down recent Google algorithm updates

With huge shifts in traffic and rankings, a new search bug impacting rankings, and leaked documents of Google’s algorithm code, the online content landscape is shifting once again. CMSWire breaks down the recent changes and how they impact marketers.

Questions to ask during customer interviews

Interviewing your customers is an excellent way to gain insights about your audience and build buyer personas. The HubSpot blog explains the value of these interviews in detail and shares 40 example questions you can use to make the most out of each one.

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Check out our simple, actionable email tips for B2B marketers.