Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

The changing B2B buyer

With B2B buyers younger, digital-first, and active on social media, marketers need to start switching gears when it comes to their marketing efforts. Insider Intelligence shares key insights to think about when making that change, including stats on purchasing decisions, LinkedIn, and reaching sellers.

AI and B2B research

Following months of talk about the potential impact of AI, Marketing Week puts forward the argument that AI’s biggest disruption won’t be in the creation of content but rather in market research.

Analyzing go-to-market strategies after the pandemic

There's a good chance your go-to market strategies look different now compared to before the pandemic. In MarTech’s recent opinion piece, Anand Thaker puts forward several strategies you may have been using and what brands can do instead.

Another day, another social platform

Lots of B2Bs are active on Twitter but with the platform in turmoil, Meta’s Threads is picking up momentum as an alternative. Already downloaded by over 30 million users, Wired outlines its features, its timing, and the potential impact for brands.

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