Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Five B2B marketing trends to watch in 2019

With all the predictions going around at this time of year, it’s hard to know which B2B marketing tactics will serve you best in 2019. For a little focused guidance, check out Forbes’ list of five trends (personalization, intent data, podcasts, agile marketing and voice search) you absolutely must keep on your radar this year.

A preview of email marketing trends for the new year

In 2019, expect to see email marketing trends like (you guessed it) personalization, interactive content and more. Marketing Land elaborates on these trends and explains why you should care.

Start the year off right with three B2B content marketing tips

We covered the year’s trends, but you can’t start your 2019 marketing strategy without some solid advice! The Pardot blog shares three big B2B content marketing tips to keep you focused on creating great content, engaging your audience and getting more conversions.

Make Instagram your 2019 social media resolution

That’s enough 2019 trends and tips for one week! Let’s take a look at Chief Marketer’s guide to growing a purposeful B2B following on Instagram.