Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How to avoid the B2B content buyers hate

According to new research by CMS Wire, B2B buyers don’t seek out, read, or value 50% of vendor content. To help you avoid wasted marketing dollars, find out what buyers actually want to read at each stage of the buying journey.

3 first-party data myths for B2B marketers

As data safety concerns continue to grow, B2B marketers rely on first-party data for their digital marketing efforts. MarTech Series dispels 3 myths to help you embrace the most accurate form of data.

More content marketing trends!

Short-form videos, repurposing content, humanizing CX, and more — Forbes shares 12 content marketing trends that every agency should try this year. (By the way, we predicted some of these too!)

Questions to help frame your content strategy

A content strategy framework is an essential step-by-step plan to execute your content marketing goals. Search Engine Journal has 7 questions to help you map out your content strategy.