Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

What changes are coming to B2B marketing in 2024?

“Rapid change, significant upheaval, fundamental shifts…” MarketingProfs doesn’t mince words in its prophecies about the state of B2B marketing in 2024. Read their blog to understand what challenges they think the year will bring, as well as the steps marketers should take to prepare.

A vision of 2024 for B2B marketers

MarTech also predict big changes ahead, and their recommendations are all about evolving your marketing process beyond efficiency to reach what they call efficacy. Their tips include leveraging data analytics, gathering deeper knowledge about your target audiences, and fine-tuning your messaging.

Website design trends to impress your audience

Like fashion or TikTok humour, web design also goes through its own trend cycles. The latest website trends are about prioritizing accessibility and making a big impact on audiences with elements like animated hover effects, futuristic-looking sites, and typographical design.

Podcast: Breaking down important web accessibility updates

The Americans with Disabilities Act (ADA) and the international Web Content Accessibility Guidelines (WCAG) have both recently seen developments that may impact private organizations. Tune into The Consumer Finance Podcast to understand what these important updates are all about.

What are some features of an accessible website?

Read our blog to understand the basics of accessibility.