Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

An interesting social media insight

According to a recent study from 10Fold and Sapio Research, more than four in 10 B2B marketers in North America and Europe are set to increase social media content and video distribution throughout 2024. With 55% also saying that short-form videos produce the highest ROI, it pays to have a strategy in place. EMARKETER has the details.

Rethinking the B2B customer experience

As this feature from Forbes notes, “in the new experience economy, companies that have competed mostly on products and services must now compete on experiences as well.” Here, it outlines ways B2B brands can do exactly that, and make experience a point of difference.

Defining digital-first

We don’t need the above research from 10Fold and Sapio Research to know that social media is here to stay and digital is how B2B businesses get things done. The Drum continues the conversation by analyzing what exactly ‘digital-first’ means and how you can leverage it for success.

LinkedIn’s new video rollout

Over the past few weeks, LinkedIn has been rolling out a new approach to video content. More specifically, it's taking note of video’s popularity by offering in-feed video carousels that link to a TikTok-inspired, easily scrollable video feed. Get the specifics on SocialMediaToday.

We know social media pretty well ourselves

Read whether your B2B business should start advertising on social media.