Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

3 overlooked components of successful inbound marketing

There’s more to generating inbound leads than dumping a whitepaper on your website and waiting for the emails to roll in. With so many channels for a B2B marketer to manage, it happens all too often. Fret not, all you overworked and under-resourced marketing pros: Forbes has got your back with this tidy list of three foundational elements of inbound digital marketing.

Hands-free tips for entrepreneurs and small businesses

To keep things running smoothly, business owners and managers have to wear many hats — heck, sometimes they wear all the hats. Entrepreneur offers these five tips to develop a set-it-and-forget-it marketing plan that will give you some traction with minimal oversight.

30 thoughts for the frugal B2B marketer

Many B2B firms simply don’t have the margins to dedicate huge sums of money to their marketing endeavours, but that doesn’t make marketing any less important. Another entry from Entrepreneur (they’re just that good this week) starts with tips for an elevator pitch, gives 10 ideas for successful cold-calling and even suggests live-streaming your workplace.