What We’re Reading: Week of Mar. 10, 2025
This week: A new LinkedIn experience, a deep dive into data-driven marketing, designing impactful marketing campaigns, and getting started with SEO.
Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.
A first for LinkedIn
This week, LinkedIn opened its first-ever physical experience centre in London. Founded to bring employees, customers, and members together with hands-on experiences, it’ brings together ideas, insights, and content in a place designed to encourage collaboration. SocialMediaToday has all the details.
A deep dive into data-driven marketing
As data continues to shape how businesses are engaging and retaining customers, MarTech looks at the impact of data-driven marketing on B2B tech brands. It talks about AI, the evolution of skillsets, and focusing on progress rather than perfection.
Designing an impactful marketing campaign
How do you create a marketing campaign that’s measurable, authentic, and set up to deliver on your company’s goals? Forbes sets out to answer exactly that by unpacking brand evolution, aligning with customer values, and empowering stakeholders.
Getting started with SEO
Kickstarting an SEO strategy can prompt a lot of questions and a lot of uncertainties but there’s no better time to start than now. Search Engine Land goes back to basics to offer tips to master the essentials and build a strong foundation for success.
