Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Using video to transform B2B engagement

In a 2023 study from Content Marketing Institute, it was found that 78% of B2B content marketers would invest or are currently investing in video this year, a rise from 69% the year before. Forbes outlines why video has become essential to a successful B2B marketing strategy and shares five steps you can implement to get started.

A guide to B2B keyword research

To create a stronger online presence and drive leads, keywords are important for B2Bs. Search Engine Land shares a comprehensive guide on developing keyword targets that drive results.

Find your next social media platform

Forbes shares its recommendations on the platforms B2Bs should consider in 2023, including LinkedIn, Instagram, and YouTube, as well as some ideas for strategies to implement for each.

How are B2Bs using QR codes?

QR codes have been around for a while and are, according to various studies shared by MarTech Series, on the rise. In response, it outlines ways in which companies are using them to drive online user experiences, key statistics, and some compelling examples of them in action.

Want to write better metadata?

Read our post on why it’s useful and how to craft the right copy.