Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

B2B brands need more resources to support content needs

Great marketing content is more important than ever, but a new report suggests many B2B organizations lack adequate resources to support their content strategy. MarTechSeries shares some key findings from the report.

5 creative branding tactics for social media and PR

Whether you’re in B2B or B2C marketing, Forbes says hashtags, relationship building, consistent LinkedIn posts, blog contributions, and influencers are all excellent ways to boost branding creativity.

Design tips for more email conversions

Working on your next email marketing campaign? The Litmus blog has 7 tips to boost conversions based on the final action you want subscribers to take.

Why consider TikTok for your B2B brand?

TikTok’s target audience is 18-34-year-olds, but Diginomica argues there are plenty of users that age working in B2B organizations. Here’s why you should consider adding TikTok to your social media marketing rotation.