Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Why B2B needs social

Some B2B CEOs or managers don’t believe social media is right for their organization, but that simply isn’t true. A social media presence provides extremely important web presence, displays company culture to potential employees, and gives more information to current and future customers, explains Inc.

Quality check your content with these tips

Content is subjective – especially if you’re the one creating it. After you’ve produced your content, you should review it for accuracy, clarity, authority, empathy, and some other key attributes, according to B2B Marketing.

Sharpen those Excel skills

As digital marketers, we need to wear a lot of hats, from content creators to analytics analyzers. Hundreds of lines of data in an Excel sheet can be overwhelming, but with conditional formatting, you can highlight cells that meet a specific condition or "rule." HubSpot breaks down how to use this handy tool.