Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

12 digital marketing trends to watch in 2022

Happy new year! It’s about that time when we start paying close attention to trends that will inspire and inform our marketing strategies for the months to come. Forbes thinks you should take advantage of these 12 digital marketing trends in 2022.

More LinkedIn strategies from B2B experts

How do you win at LinkedIn? PressGazette shares helpful quotes from B2B marketing experts who have used the social media platform to their advantage.

Cut the clutter from your marketing plan

In early January, it feels like anything’s possible – that’s what makes it a great time of year to sketch out your marketing plan. Employee Benefit News explains how to edit and refine your ideas to ensure the plan succeeds.

Sales and marketing alignment was more important in 2021

This used to be a pretty controversial topic, but according to a survey detailed at Toolbox, more business leaders agree that sales and marketing alignment increased in importance last year.