Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

LinkedIn rolls out virtual events, polls

LinkedIn recently released two new tools to make it easier for businesses and professionals to connect and share content. LinkedIn Events is a real-time virtual event space, and Create a Poll is a feedback tool that can be targeted to specific groups, according to Coywolf.

9 content marketing productivity tips

Any content worth reading or viewing takes time to execute properly, but it doesn’t have to be all-consuming. Plan and implement your content marketing strategy more efficiently with 9 tips from Search Engine Journal.

Can COVID-19 have a positive impact on business?

The onset of COVID-19 forced businesses to rapidly make changes to their operations, many of which have been positive. Sustainable growth initiatives, flexible workplaces and direct-to-consumer brands have all seen an increase in popularity, and The Drum expects them to stick around.

Tired of Zoom? Try video game meetings.

We have a few avid gamers here at Motum B2B, and as we keep up social distancing, it’s proven a great a way to blow off steam, have some fun or virtually socialize with friends. So, what if we started having meetings in video games? It sounds a bit silly, but there are unique advantages to videogame meetings, according to Inc.