Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Seasonal search trends to watch for

The holidays are fast upon us, so it’s important to buckle down on SEO and paid search strategy. According to MarketingLand, Google Shopping will become increasingly important, and having a Google Maps presence near Christmas Day is critical for brick-and-mortar stores.

Procrastinator? Keep reading

We’re all guilty of a couple of bad work habits, whether it’s being easily distracted or being too passive-aggressive over Slack. Inc. goes over some of the most common bad work habits and how you can overcome them.

Minute to win it: The North Face makes marketing a game

To put a spotlight on their new Air Down technology, The North Face created a Whack-a-Mole-like game where customers could win a free jacket — if they could catch it. The result was a fun-filled 60 seconds that incorporated both the jacket’s qualities and the company’s slogan, “Never Stop Exploring.” Watch the fun here.