Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

5 B2B commerce and buyer trends to watch

Online buying is on the rise, mobile experiences need improvement, and purpose and sustainability are key – these are some of the takeaways from a B2B buying report outlined in Marketing-Interactive.

The business decision-making process is shifting

A survey by Raconteur found that business decision-making is changing: more people are involved in major purchases, and the most senior executive is not necessarily the one with final say. Here’s how that impacts marketers in B2B and other sectors.

3 full-funnel strategies for B2B ABM marketers

Looking for a competitive edge in your account-based marketing (ABM) efforts? MarTech shares 3 best practices to ensure you’re gathering the right data and making it work intelligently.

Takeaways from the best Super Bowl ads of 2023

If you’re one of those viewers who tunes in to the Super Bowl mainly to see the big-budget ads, you’re not alone. Tech Funnel discusses the top spots of 2023 and how they echo the need for subtler value-driven marketing, knowing your audience, and using lots of humor.