What We’re Reading: Week of April 14, 2025
This week: The importance of defining value, the visual trends shaping marketing in 2025, video insight from LinkedIn, and a new way to measure brand investment.
Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.
The importance of defining value
For Fast Company, value isn’t something that should be fluid or exist on a spectrum. Instead, it should be fixed and well-defined. As the feature reads, “businesses that fail to define value risk being left out of the critical conversations that drive growth.” Dive deeper into the thinking and why consistency wins.
The visual trends shaping marketing in 2025
From promoting authenticity to using technology to create immersive storytelling, Content Marketing Institute shares five visual storytelling trends that are disrupting marketing in 2025.
More video insight from LinkedIn
With LinkedIn reporting that video watch time rose 36% year-over-year in 2024, Social Media Today summarizes the tips LinkedIn shares to maximize engagement. Best practices include keeping video ads between 15 and 30 seconds for top-of-funnel awareness campaigns and adopting square or vertical formats to ensure they're mobile-friendly.
A new way to measure brand investment
MarTech makes the case that measuring ROI – a well-established metric to evaluate success – at a tactical level is misleading. Instead, it talks about how brand-building should be viewed as a long-term investment rather than a short-term cost and that B2B marketers should be taking steps to make the intangible tangible.
