Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Millennials are moving up

Millennials have been accused of killing every industry from diamonds to mayonnaise, but there is some good news: many have grown into leadership positions and are making big B2B purchase decisions. CustomerThink looks into where they learn about products and services before making a purchase, as well as the challenges they face.

Optimize email open rates with these timing tips

“When should I send out my emails?” is a question as old as email marketing itself. While there are a few different factors that go into open and click-through rates, properly timing your email campaigns can have a positive impact on results. In-depth research from 4 billion emails has shown some interesting figures.

Move over, Tinder: App helps cows find love

It can be tough for farmers to find a bovine buddy for their cows. That’s why a UK agency created Tudder, a Tinder-like app for cows, complete with photos and a profile for each animal. The campaign generated world-wide attention for its humorous solution to a unique challenge. You can read more about it at The Drum.

Poor placement and weather woes: 5 stats to start your week

Need some light-reading to get over the Monday blues? MarketingWeek shared some interesting stats, including how wet weather effects shopping centres, and why consumers are skeptical about companies “taking a stand.”