Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Why should B2B tech marketers use YouTube?

MarTech Series gives three great reasons to start or double-down on B2B YouTube video marketing: it’s one of the most visited websites in the world, it helps tech marketers build and share interactive content, and making videos is more straightforward than it used to be.

How to make online workshops more inclusive

Remote workshops and interactive sessions can be a helpful learning resource, but sometimes attendees are shy about participating. Smashing Magazine shares tips to improve workshop inclusivity and encourage everyone to contribute.

AI and general B2B marketing budgets went up this year

Since 2022, more than 50% of B2B marketers reported increased budgets overall, while 75% said they increased spending on artificial intelligence. MarTech has more interesting budget stats from a survey of B2B marketing managers.

Web design inspiration time!

Let’s take a reading break and look at some pretty things. The Codrops blog shared its latest roundup of curated websites, which is all about taking inspiration from outstanding designs. Maybe it’ll fuel some ideas for your next web update.

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