Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Engage with millennial B2B buyers in 4 steps

Sharing insights from its recent study, DGR says you can better engage with millennial B2B buyers by understanding where they do research, interacting with them on social media, demonstrating your knowledge of their needs, and delivering highly customized outreach.

For better marketing, use emotional intelligence

When used mindfully in marketing, emotional intelligence (EI) drives engagement, builds trust through transparency, and helps you recognize cognitive biases. CMSWire explores how EI can drive more marketing success.

Pitching a martech investment? Here’s how to get buy-in

Sometimes marketing leadership teams hesitate to invest in new digital marketing and martech initiatives, whether it’s for budgeting reasons or resistance to change. MarTech explains how to get leadership on board so your marketing stack can grow stronger.

Are pretty homepages a waste of money?

A hot take in Inc. argues that beautiful, aspirational homepage designs aren’t worth the money if they don’t help the business sell anything. While the article warns against this superficial approach, we feel it’s worth adding that a site can have both beauty and substance if you use a strategic approach to content marketing.

What else makes websites beautiful?

Find out how web designers use whitespace to make important content pop.