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A multi-channel strategy for technical support services
An email campaign, brochure, landing page, and social media strategy combine to champion a team of technical experts.
A multi-channel strategy for technical support services
An email campaign, brochure, landing page, and social media strategy combine to champion a team of technical experts.
Ask
Following the launch of its Technical Solutions Team, power transmission and motion control product manufacturer Tsubaki required a campaign that would highlight its expertise alongside the brand’s Tsubaki Advantage and ProService solutions in Canada.
Solution
With an understanding that Tsubaki’s Technical Solutions Team (TST) isn’t just unique in Canada but a competitive advantage to drive more revenue, we leveraged its launch as an opportunity to develop a brand strategy that communicates value to customers quickly and effectively.
Motum B2B completed a brand campaign strategy, including a series of interviews with Tsubaki team members, to inform creative direction for messaging, a landing page, and visuals.
Visual elements were designed for use in banner ads for email signatures, newsletters, and Tsubaki employee communications. Interviews with existing customers were conducted to better understand its audience and highlight key messaging themes.
The strategy also included social media, with Motum B2B building out a content calendar complete with copy, visuals, and image templates that incorporated our learnings while elevating Tsubaki’s TST.
Alongside that, we built a dedicated landing page that allows visitors to book TST appointments and hosts resources for users coming in from social, brochure, word-of-mouth, and internal Tsubaki promotions, as well as a brochure that highlights the Tsubaki difference through its ProService and Tsubaki Advantage packages.
