Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

If you love your content, let it go… or gate it?

Gated content helps gather leads, but that sometimes comes at the expense of readers who might otherwise want to see or share your content. Chief Marketer offers helpful advice on when to gate your B2B content and when to let it roam free.

Keep content out of the creepy zone

We have the technology to send very targeted messages to all kinds of different audiences, which means there’s plenty of potential to cross the line between “personalized” and “pretty darn creepy.” If you need help in this area, check out Marketing Land’s advice on personalizing content.

Level up on LinkedIn with this hashtag guide

LinkedIn is a social media powerhouse for B2B marketers, so it’s worth knowing how to take advantage of its best tools. Hootsuite breaks down the use of LinkedIn hashtags in this handy guide.

On bringing your marketing strategy back down to earth

As a little treat this week, Marketing Week’s cartoonist reminds us that sometimes you need to get off your marketing high horse and stick to the basics.