Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Make your B2B content stand out in the age of connectivity

Today’s digital landscape makes it harder for B2B marketers to reach key decision-makers, but it also brings a host of opportunities. Forbes explains why B2B companies should understand the “connected consumer” in order to attract more buyers to their content.

How marketers can help close sales faster

When both departments are aligned, marketing has the power to help sales ink more deals. The Pardot blog shares three practical, actionable tips marketers can use to bolster success within the sales team.

Cleared for landing? Check these 5 things first

Landing pages use relatively little real estate to make a big impression on your audience. After briefly comparing your landing page to a Tinder profile (you have to pique their interest from the very first glance!), Search Engine Journal shares five elements that make up a high-performance landing page.