Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Is the B2B revolution here?

Ahead of B2B World Fest, The Drum speaks with its headline partner on whether the B2B revolution is here. As well as suggesting it is, the interview covers the biggest challenges facing B2B marketers today, the role of technology, and the industry's other notable disruptors.

The importance of good data

With companies investing millions in marketing and data, MarketingProfs analyzes why it’s so important to get it right. Calling poor data quality and incomplete information a “silent epidemic,” it offers tips on both fixing and preventing bad data.

The future of go-to-market strategy

With the end of 2024 approaching, MarTech looks to what go-to-market strategy could look like in 2025. A key prediction revolves around a change in B2B thinking that leans closer to the way B2C does things.

A guide to reducing page load times

Visitors to your site don’t just like quick load times, they expect it. To ensure users don't leave your site early, Search Engine Land has compiled a guide to optimize your website for speed. As well as discussing how to deal with videos and images, it looks at reducing redirects and auditing your plugins.

On the subject of speed

It's time you read our guide to see whether your web tech is slowing you down.