Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.

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Your guide to getting started with employee-generated content Content & Creative

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How do 10-year-old marketing trends stack up today? Content & Creative

So, you want to get B2B video right in 2025? Content & Creative

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3 ways to tell better stories in B2B marketing Content & Creative

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5 B2B marketing trends to prepare for in 2025 Branding & Design

Motum B2B is a Commerce and Enterprise verified Craft CMS partner. So what? Branding & Design

Is it time for your business to move away from WordPress? Websites & Apps

Finding success with email marketing as a B2B brand Content & Creative

A laptop with Motum B2B images sits on the a table next to a Motum B2B cup.

5 questions to ask yourself when using stock libraries Branding & Design

What does “humanizing content” mean? Content & Creative

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5 content trends that will shape the B2B industry in 2024 Content & Creative

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How advertising shapes our society and culture Branding & Design

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How did the B2B industry change in 2023? Branding & Design

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Motum B2B’s most read features of 2023 Branding & Design

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5 ways your B2B brand can use the rest of 2023 to prepare for 2024 Branding & Design

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A short guide to creating long-form B2B content Content & Creative

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5 tips to capture value through case studies Content & Creative

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How to repurpose content with purpose Content & Creative

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AI in B2B content marketing: What are the risks? Content & Creative

Try 3 more transformative B2B content trends Content & Creative

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3 trends to transform your B2B content in 2023 Content & Creative

More storytelling, less sales pitch: A B2B content marketing guide Content & Creative

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How to do seasonal content right Content & Creative

Why does B2B content matter in 2021? Content & Creative

Ask a B2B agency, Part 2: B2B marketing trends in 2021 Content & Creative

Hey you! Grab your B2B reader's attention with a strong headline Content & Creative

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Unleash your inner journalist Content & Creative

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Content writing tips to make you look smarter Content & Creative

Find your B2B website’s tone and voice Content & Creative

Test your marketing jargon vocabulary

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I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF

Motum B2B has been a key player in helping the Catalysts division succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications at BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada

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