Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How to interview niche B2B experts

We're big fans of interviewing subject matter experts, and a feature in Search Engine Journal explains exactly how to do it (and how it benefits your content marketing strategy).

5 ways to boost your next LinkedIn campaign

We know LinkedIn takes the cake when it comes to B2B social media marketing, but how do you make sure campaigns really excel on the professional networking platform? Another great Search Engine Journal post shares 5 key tips.

A quick recap of Cannes Lions 2022

The Cannes Lions festival returned this year to celebrate the best and brightest in creativity and advertising. Forbes covers off the highlights, including AR, B2B marketing, NFTs, and more.

A postmortem of the 90s Crystal Pepsi launch

On the lighter side, a Global News podcast delves into the murky fate of Crystal Pepsi. This clear, non-caffeinated, lighter-tasting version of their hallmark product launched in 1992 – and was soon declared a flop. Listen to find out why.