Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Keyword placement in headings is an outdated tactic, according to Google’s John Mueller

Heading elements and keywords used to be ranking factors in the early 2000s, but this is no longer the case. Headings shouldn’t aim to inject as many keywords as possible — they should simply explain what the text underneath is about. Search Engine Journal explains how headings are used today.

Virtual offices, and avatar identity theft: How 5G could redefine work as we know it

It feels like we just got 4G a couple of years ago, and yet 5G is already being implemented in some places. 5G, which allows data transfers of up to 10 gigabytes per second, could dramatically change workspaces as we know them and may eliminate the need for physical offices altogether. Inc.com explains the good and the bad of this revolution.

Keeping sane with a healthy work-life balance

Achieving a healthy work-life balance can be difficult but essential for one’s health and happiness. North Americans are guilty of overworking themselves, often skipping their vacation days and taking work home with them. HubSpot has some useful tips to help you achieve a good work-life balance.

BBC uses shadows to highlight new ‘Dracula’ series

To promote their new ‘Dracula’ series, BBC Creative employed clever light and shadow play in their billboards. What appears to be a random mess of stakes by day turns into a sinister shadow at night. Check out the ad at The Drum. Spooky! Check out the ad at The Drum.