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A customizable blueprint for B2B events
The development of a customizable toolkit puts environmental consultancy Ecometrix in the fast lane to tackle growth goals.
A customizable blueprint for B2B events
The development of a customizable toolkit puts environmental consultancy Ecometrix in the fast lane to tackle growth goals.
Challenge
With plans to strengthen its position as a thought leader and key player in the industry over the next few years, environmental consultancy Ecometrix had some ambitious goals for growth. When the organization was invited to an international mining conference in Halifax, the time was right to develop a suite of impactful and memorable materials to elevate the business' presence at the conference, encourage people to connect with the team afterwards, and provide a blueprint for future events.
Solution
With in person B2B events back in full force, we knew we wanted to position Ecometrix with a solid foundation that the business could leverage at this event and in future. It was important to highlight the core methodology and unique approach Ecometrix employs to solve client challenges by consistently showcasing this core messaging and leveraging strong brand visuals.
We developed a toolkit through the lenses of brand awareness and thought leadership that included:
- A booth banner that displayed the organization’s methodology and the team's passionate approach.
- An in-booth looping video that humanized the brand by showing the team in the field, introduced experts attending the event, and encouraged guests to learn more about Ecometrix online.
- A one-page handout that provided a snapshot of the company, its proprietary software, and client testimonials. A QR code allowed visitors to easily access the website to explore more.
All of this was amplified with a content strategy spanning blog, social, and newsletter content that supported pre- and post-show objectives.
This approach equipped Ecometrix with everything the team needed to make their mark at the conference and created an event playbook with a customizable toolkit that can be refined for future engagements.
