Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Boost your B2B SaaS content marketing

We all know the power of good content marketing. It can generate leads, build relationships with customers, and offer trust for potential buyers. Entrepreneur shares five tips for SaaS B2Bs, from conducting proper research to building content authority.

Is AI altering B2B search traffic?

In a feature for Forbes, founder and CEO of 42DM outlines a significant decrease they've noticed in search engine traffic, kickstarting a discussion about the changes surrounding AI and search before outlining how marketers can respond to the customer journey shift.

A social stat worth sharing

According to a recent poll, social media is the most effective B2B channel for driving revenue in 2023. It comes at a time when younger B2B buyers are shaking up the sales funnel and platforms like YouTube and TikTok have become instrumental in winning B2B business.

Aligning SEO efforts with user intent

User intent should be a key part of your content output. By understanding a customer's frictions, you'll be able to better appeal and target the solution. Search Engine Land shares a guide to do just that with SEO, aligning content with different stages of a searcher's journey.

Is your B2B in need of a refresh?

Here are five signs that indicate it might be time to pivot.