Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

New tools to identify B2B website visitors

Web forms, chatbots, and IP addresses are still viable ways to identify visitors to your B2B website, but a MarTech contributor provides examples of tools that offer marketers new opportunities to connect with their audiences.

Buyer behaviour in the eyes of younger marketers

According to new studies outlined by MarketingProfs, Gen Z and Millennial B2B marketers have noticed more buyers using social media for decision-making, conducting research online, and becoming more price-sensitive compared to previous years.

2024 digital marketing trends

Considering this year’s technological developments and shifts in customer behaviour, The Financial says trends like influencer partnerships, personalized content, and video marketing will continue to dominate for the rest of 2024.

A new roundup of web design inspiration

Sometimes our web team likes to peruse the Codrops blog for examples of innovative website designs. Another impressive roundup dropped last week, so check it out if you’re in need of inspiration.

Thinking about updating your B2B website?

Find out how to tell when it's time to make an upgrade (and how to do it right).