Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Creativity in B2B: How it’s done

As the Cannes Lions festival reminds us each year, creativity is an essential part of marketing — yes, even in B2B. A sponsored post in The Drum shares how marketers can level up their B2B campaign creativity.

5 data insights to fuel content marketing success

How do you know your content marketing plans are working? According to a Search Engine Journal article packed with juicy statistics, these 5 key data points can reveal a lot about the success of your campaigns.

Google delays third-party cookie depreciation to 2024

Though Google first announced a depreciation of third-party cookies in Chrome for 2023, it recently delayed the phase-out to the second half of 2024. Marketing Dive explains why advertisers should still move forward with plans for a cookieless future.

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