Welcome to the Thinktank.
No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.![An arrow climbing stairs on a yellow background.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-MostReadFeatures-Header.jpg)
Motum B2B’s most read features of 2023
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5 ways your B2B brand can use the rest of 2023 to prepare for 2024
![An open laptop next to printed screenshots that show a completed Durisol project.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Durisol-Feature-1600x820-Large.jpeg)
5 tips to capture value through case studies
![Two hands putting together a circular puzzle with red pieces](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-September-blog-hero-1600x820.jpg)
How to repurpose content with purpose
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How B2B marketers can build AI literacy
![A woman facing a computer monitor with a colourful mood board onscreen](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-How-to-choose-images-blog-June-2023-Hero.jpg)
How to choose the right images for your brand
![Hands putting together puzzle pieces that say "pay-per-click"](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B-PPC-Blog.png)
How to craft a PPC strategy for B2B
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Try 3 more transformative B2B content trends
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3 trends to transform your B2B content in 2023
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What goes into a great B2B logo design?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Storytelling-with-B2B-content-marketing_Motum-B2B.jpeg)
More storytelling, less sales pitch: A B2B content marketing guide
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Building brand identity in B2B
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What’s next in B2B influencer marketing
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Why does B2B content matter in 2021?
![B2B Marketing Trends in 2021](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1291792246.jpg)
Ask a B2B agency, Part 2: B2B marketing trends in 2021
![Illustration of Woman in fur coat and man racing to the city](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-517442491.jpg)
What’s your marketing dating profile?
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Master your fear of these marketing tools
![pop-art woman with a speech bubble around her head](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/How%20to%20annoy%20your%20B2B%20audience%20(1).jpg)
Stop annoying your B2B audience
![Pumpkin on yellow background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-857693160.jpg)
Supernatural marketing tactics that can’t be killed