Welcome to the Thinktank.
No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/June-PWAs-Stock-Image-Blog.jpg)
5 reasons to build a PWA
![Three magnifying glasses.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-SearchIntentHeader.jpg)
Your one-stop guide to search intent
![Optimizing your website to rank in search engines or SEO.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1337612033.jpg)
What can an SEO audit reveal about your B2B website?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Feb-Blog-MegaNav-BlogHero.jpg)
How meganavs power up B2B website engagement
![Woman using mobile phone and laptop computer.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/MotumB2B-ElevateB2BWebsite.jpg)
5 ways to elevate your B2B website and encourage sales
![A colourful illustration of various UI elements on different screens](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-UX-Part2-BlogHero-1600x820.jpg)
UI in action: Learn the most popular elements
![A colourful array of illustrated UI design elements on a blue background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-Oct-UX-Blog-Hero-1600x820.png)
A UI design explainer for B2B non-techies
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-brand-refresh-June-2023-hero.jpg)
5 ways to tell if your B2B brand needs a refresh
![A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Oct-22-Accessibilty-Blog-Part2.jpg)
What does an accessible website look like?
![A stack of red and white books on a table with titles related to guidelines, standards, and compliance](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B_Oct-2022-Blog-Pt1_Accessibility-compliance.png)
Website accessibility: Why does it matter?
![](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Video-schema-example-BASF-crop-r1.png)
How schema captures more clicks with rich search results
![User experience and interface design](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-638526600.jpg)
Great UX and UI makes a difference in B2B
![B2B Marketing Trends in 2021](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1291792246.jpg)
Ask a B2B agency, Part 2: B2B marketing trends in 2021
![Tablet in a stock room](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1210182314.jpg)
Progressive web apps: Capable and cost-effective
![Blue submit key with send icon on it](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-639646610.jpg)
How to use your B2B website as a sales tool, Part 3: Forms
![Minimal room with furniture](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1008108158.jpg)
Less is more: The importance of whitespace in web design
![Person on phone with chat bot and a coffee in the background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum_July-blog-header.jpg)
How to use your B2B website as a sales tool, Part 2: Chatbots
![Server room with Purple Hue](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/224.jpg)
Talk nerdy to me: Choosing the right hosting environment for your website
![Team collaborating from the top. Laptops on table.](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/why-were-falling-in-love-with-craft-cms.jpg)
Why we’re falling in love with Craft CMS
![Student sitting on a stack of book with a laptop making graphics on wall](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%204.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 4
![Blueprint of a car with a light on top of it](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%203.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 3
![WYSIWYG on Wooden Dice with internet terms printed on paper](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%202.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 2
![Man at old computer with glasses leaning back](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Part%201.jpg)
Talk nerdy to me: Finding the best website tech for your B2B business, part 1
![Man looking up with colourful balls in the background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/56.jpg)
Are your pingback settings leaving you vulnerable?