Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Prioritizing the B2B customer experience

When it comes to prioritizing customer experience, MarTech says “the bar is raised, and not everyone’s keeping up.” With B2B customers more demanding than ever, it looks at what those expectations look like and how you can go about tailoring your offerings and content to those needs.

The value of lead scoring for B2Bs

Lead scoring is the process of using data to assign a lead your business generates with a score. Search Engine Journal argues that it’s something that can transform your business, and looks at the benefits of lead scoring, developing a lead scoring system, and best practices when you’ve established your model.

A focus on B2B individuality

What makes your B2B unique? What is it that secures your position in a changing landscape? For many, knowing this is paramount. PYMNTS explores the shifting dynamic of B2B relationships, why firms should focus on their individuality, and the benefits that come with building competitive moats.

4 must-dos for B2Bs that want to stay ahead

Forrester recently found that 66% of B2B sales leaders agree that their organizations are experiencing medium to significant levels of revenue impact thanks to the current economic climate. With that in mind, Forbes looks ahead to 2024 and what B2Bs can keep in mind to bolster their revenue operations capabilities.

Trying to keep up with AI?

We outline the risks you should know about.