Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Don’t make these 13 content marketing mistakes

Don’t push the hard sell, don’t force SEO, don’t overuse technical jargon, and don’t gate all your content — these are just a few of the common-sense content marketing tips explained in Forbes. Avoid these mistakes to get the most out of your campaign.

Social spend is on the rise in 2022

As ad spend continues to grow, social media budgets are seeing their own increases this year. A roundtable published in The Drum explores how social media marketing is expanding and what role influencers play in the changing landscape.

Email accessibility: How to do it and why it matters

This sponsored post in MarketingWeek shares some fundamental stats about email, then explores the importance of making email marketing efforts accessible to as many people as possible. Spoiler alert: It’s about making sure your message is easy for everyone to read and access.

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